Strategic Market Vice President - Illinois

Campari Group•Chicago, IL

4d•$150,900 - $200,000•Hybrid

About The Position

The Strategic Market Vice President, IL leads the performance, people, and commercial strategy for one of Campari America’s largest and most dynamic markets. This executive role drives growth through data-informed decision making, thoughtful planning, and strong distributor and customer partnerships. The position is responsible for delivering annual financial objectives, accelerating market share, optimizing pricing execution, and developing a high-performing team aligned with Campari’s premium and entrepreneurial culture.

Requirements

12+ years of progressive commercial experience in the beverage alcohol or CPG industry
Proven success in strategic sales leadership, distributor management, and market planning
Strong analytical and financial acumen, with expertise in data tools and performance measurement
Experience with pricing management systems (e.g., Vistaar) and trade insights tools (e.g., Nielsen, CGA, CDI/BDI, Data Essentials)
Strong budget planning and management capability
Exceptional negotiation, communication, cross functional collaboration and relationship-building skills.
Demonstrated ability to lead and develop diverse teams in a results-focused environment.
Results oriented; thrives in a dynamic; fast-paced environment.
Bachelor’s degree required
Ability to travel up to 6-10 days per month, night/weekend availability as required.

Nice To Haves

MBA preferred

Responsibilities

Develop annual and multi-year Illinois business channel plans using Nielsen sell-out data, pricing and promotion trends, CDI/BDI analysis, and financial performance metrics to identify market strategies that balance growth, profitability, and brand equity.
Lead initiatives that expand distribution, increase velocity, and grow market share across priority brands and channels.
Translate national priorities into market-specific plans that deliver sustainable results.
Implement channel strategy (on, off, chains) and align internal sales team sizing & segmentation criteria.
Develop “Perfect Store” criteria (on and off premise) and implement programs to improve distribution and visibility.
Serve as the leader of channel managers, ensuring strong understanding of on‑premise, off‑premise, and chain channels and their respective routes to market (RTM); guide channel strategy and resource allocation to maximize commercial results and strengthen execution through both direct and distributor teams.
Oversee pricing and price architecture within Vistaar, ensuring alignment with national guidelines and brand positioning.
Partner with Revenue Growth Management team to develop and execute market-level pricing decisions that protect brand integrity while maximizing net revenue and margin.
Analyze pricing elasticity and promotion effectiveness using sell-out data and post-event analysis to continuously improve ROI.
Partner with Commercial Finance to identify opportunities for margin expansion, cost control, and operational leverage.
Maintain full accountability for the Illinois DD & Tactical Budgets, ensuring alignment between volume growth, pricing strategy, promotional spend, and profitability.
Lead annual LMF/iLMF planning for Illinois, ensuring investments are prioritized based on return, strategic alignment, and execution capability.
Measure, evaluate, and recalibrate all commercial investments to ensure resources are deployed against the highest-value opportunities.
Design and implement performance dashboards and KPIs to evaluate execution and commercial health.
Continuously evaluate market-level performance to identify whitespace, underperforming segments, and potential share gain opportunities within the state.
Monitor plan vs. performance with a strong bias for action, closing gaps through timely course correction and reallocation of resources.
Use robust data sources and analytics tools to identify trends, measure performance, and inform commercial decisions.
Complete monthly forecast updates in Vistaar, followed by clear, data-backed analytics and executive summaries to the General Sales Manager on business health, risks, opportunities, and mitigation plans.
Leverage insights to refine strategy, allocate resources effectively, and drive continuous improvement.
Own senior-level relationships with SGWS Illinois, leading negotiations on margin structures, executional priorities, and performance expectations.
Drive distributor performance through clear objectives, KPI scorecards, regular business reviews, and accountability processes.
Lead Illinois business reviews leveraging data-driven insights to assess performance, align priorities, and secure executional commitments.
Serve as the senior commercial leader in IL with key retail and on-premise partners. Build mutual trust and joint business plans that unlock growth opportunities.
Lead, coach, and inspire a team of sales professionals in Illinois.
Build a high-performance culture focused on pace, empowerment, accountability and continuous improvement.
Develop team capability in data interpretation, financial acumen and strategic selling.
Coach and develop all levels of the team with clear expectations, regular performance feedback, and individualized development plans.
Role model strong leadership behaviors, high standards, and a bias for action
Act as a champion for inclusion, engagement, and talent readiness across the organization.