Strategic Initiatives & Platform Growth Lead

The Farmer's Dog • New York, NY

4d • $185,000 - $195,000 • Onsite

About The Position

The Farmer's Dog is looking for a Strategic Initiatives, Platform & Growth Lead to help lead and evolve our capabilities and offerings for our customers (and dogs!). Reporting directly into our SVP of Integrated Ecosystems, this person will work in close partnership with the CEO and senior leadership to help lead the incubation of new platform capabilities for TFD — researching markets, defining build/buy/partner strategies and mapping customer experiences.
This person comes with a rigorous analytical toolkit, operational instincts, entrepreneurial drive & has a track record of building & executing initiatives from launch through delivery successfully in high-growth environments. You will be highly cross functional across the business, turning early-stage ideas into exciting plans and executing on delivering real products and services that bring joyful experiences to our customers and dogs.
You will work across multiple new verticals simultaneously, each at a different stage of development, and serve as a thought partner and force multiplier for the CEO and senior leadership team. This is a high-impact role with the opportunity to shape how millions of dog owners experience TFD.

Requirements

• 10+ years of experience with 3–5 years at a top-tier management consulting firm and a track record of leading complex strategic engagements.
• Operating experience in a high-growth company and a track record of taking ambiguous, early-stage ideas from inception through execution — turning uncertainty into credible, deliverable plans.
• Hands-on experience with build/buy/partner frameworks and platform business model design — you've run evaluations that resulted in real decisions, whether a signed partnership, a vendor selection, an embedded service, or a well-reasoned ‘no-go’.
• Strong quantitative and financial skills — you build business cases from scratch, model opportunity sizes, and are comfortable pressure-testing your own assumptions.
• Exceptional written and verbal communicator with the ability to absorb and distill complexity into simple terms that drive decision making for peers, executive and board audiences.
• Deep curiosity and range — you can move fluidly across categories, synthesize across disciplines, and develop genuine conviction on unfamiliar topics quickly.
• Low ego and high ownership — you thrive in environments where you are figuring things out without a lot of structure, and you treat ambiguity as an opportunity rather than a problem.
• Background in consumer health, digital health, or consumer wellness — TFD is bringing the best of human-side innovation into the pet space, and experience translating health concepts across categories is directly relevant.
• Experience building and scaling consumer-facing platform businesses in health or wellness, with familiarity across the regulatory, technical, and commercial dynamics of the space.
• Love dogs.

Responsibilities

• Serve as the primary translator of the CEO's vision for TFD's next growth by setting the strategy of initiatives, defining roadmaps, working cross functionally across the organization, building from inception through implementation and continuous iteration.
• Conduct deep research on adjacent markets, technology trends, regulatory considerations, and partnership opportunities by assessing ROI, defining revenue projections, attach rate modeling, and partnership economics across new platform verticals.
• Lead the research, design, and early-stage build of multiple new platform capabilities — each requiring its own build/buy/partner analysis, customer experience design, and commercial model.
• Closely partner across Engineering, Product, Data, Marketing, Finance, and Corporate Development to understand our current environment (systems, architecture & infra), customer journey design, go-to-market strategy and unit economics
• Serve as a thought partner to the CEO and senior leadership on emerging opportunities to define and opportunities that will help drive competitive advantage for TFD.
• Navigate ambiguity across technical, regulatory, and commercial dimensions simultaneously — this work spans data, services, and partnerships in categories new to TFD.
• Own a portfolio of CEO-level strategic initiatives requiring dedicated research, structured thinking, and rapid operationalization.
• Drive build, buy, and partner recommendations to the executive team including defining goals, success metrics and own execution.
• Deeply understand TFD’s customers to ensure what is being built will continuously elevate the experience and is scalable as the company grows.

Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed