Strategic GTM Manager (PupGum)

Spot & Tango • New York, NY

9d

About The Position

Spot & Tango is seeking a Strategic Go-to-Market Manager for its new brand, PupGum, a revolutionary dog dental chew. This role is for an entrepreneurial individual who thrives at the intersection of marketing, growth, and business development. The manager will be responsible for identifying, testing, and scaling new initiatives outside of core paid channels to build awareness, acquire customers, and drive growth. This includes developing partnerships, shaping field programs, expanding community presence, and activating organic growth levers. The ideal candidate has a background in consulting, finance, or high-growth environments and is eager to own initiatives from strategy to execution. The role requires a builder who is creative, analytical, detail-oriented, and comfortable with ambiguity, with exceptional communication and stakeholder management skills. This position offers the chance to shape the storytelling and marketing for a fast-growing brand end-to-end, with potential to expand into performance marketing, product research, and broader brand strategy, including direct exposure to senior leadership.

Requirements

• 2+ years of experience at a top-tier management/strategy consulting firm
• Proven ability to ideate and execute scrappy, high-impact programs
• Excellent communication and stakeholder management skills
• Strong project management and organizational chops - you get things done
• Comfortable navigating ambiguity and testing into new growth opportunities
• Passion for brand-building and customer experience

Nice To Haves

• Experience working in marketing, growth, or business development or in the consumer goods, pet, or retail industries is a plus
• Bonus: experience in eCommerce, partnerships, SEO, or field marketing
• Dog lovers are a plus!

Responsibilities

• Build, manage, and scale PupGum’s influencer and UGC content to amplify the brand’s mission, credibility, and reach across priority channels.
• Draft clear, insight-driven creative briefs for ambassadors and influencers; review submissions and provide structured, actionable feedback to ensure alignment with brand voice and performance goals.
• Define creative and messaging strategy across brand and performance marketing; translate strategic objectives into clear briefs for creators and partners, and oversee development of high-performing content.
• Assist with PR initiatives, including managing press materials and supporting press events and activations.
• Manage strategic relationships with agencies, creators, partners, and advisors to extend reach and accelerate impact.
• Identify, assess, and scale new awareness and growth channels (including partnerships, field activations, SEO, PR, events, and expert communities) using a structured test-and-learn approach.
• Design and run rigorous experimentation programs across the website (landing pages, PDPs, content, and copy), owning A/B testing frameworks, insights, and iteration.
• Own end-to-end execution of brand initiatives, including project management, timelines, and cross-functional coordination across product, creative, and operations.
• Track KPIs, analyze performance, and synthesize insights into clear recommendations; iterate strategy based on quantitative and qualitative learnings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed