Strategic Events Program Manager

Addepar•New York, NY

2d•$94,000 - $148,000

About The Position

Addepar is seeking a Strategic Events Program Manager to join their Field Marketing & Advocacy team. This role is focused on strategic program ownership rather than logistics. The individual will be responsible for the end-to-end strategy, design, and execution of client-facing events, including the annual user conference (AddeConf), executive summits, and community meetups. The role involves defining event strategy, setting success metrics, building content agendas, aligning stakeholders, and measuring business impact. The ideal candidate will possess strategic thinking, program management skills, and strong marketing communication abilities, comfortable with ambiguity and data-driven decision-making.

Requirements

6+ years in Client Marketing, Events, or a closely related field — with direct ownership of large-scale, multi-stakeholder events from strategy through measurement.
Proven track record defining event strategy, building content agendas, and reporting ROI to senior leadership.
Experience in B2B tech or financial services preferred; familiarity with wealth management, fintech, or enterprise SaaS a plus.
Demonstrated ability to build and manage event budgets with accountability for outcomes.
Strong program manager: you can hold cross-functional teams accountable, manage competing priorities, and keep complex programs on track without losing the details.
Excellent written and verbal communicator; able to turn ambiguous goals into clear briefs, project plans, and stakeholder updates.
Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.

Nice To Haves

Experience in B2B tech or financial services preferred; familiarity with wealth management, fintech, or enterprise SaaS a plus.

Responsibilities

Lead and manage the end-to-end execution of strategic events, including content development, program structure, and stakeholder coordination from initial concept through to live delivery, ensuring alignment with business objectives and audience engagement goals.
Define the strategic objectives, target audience, and success metrics for events, including executive Summits and community meetups, ensuring each program has a clear business case and measurable ROI.
Own event-level KPIs and deliver results reporting to senior stakeholders after each program.
Lead agenda-setting for each event: define session structure, content themes and narrative arc to ensure sessions build on each other and tell one coherent story.
Partner with Product Marketing, R&D, and GTM to shape session content and align on key messages that will inform the agenda.
Own content development, including hard deadlines, content schedules, speaker prep programs and structured dry runs.
Manage speaker logistics pre-event and during the live event.
Develop a strategy for extending event content pre- and post-event: promotion, post-event distribution, PMM/enablement integration, etc.
Lead a cross-functional working group across Marketing, GTM, R&D, and executive leadership — driving alignment on goals, timelines, and ownership.
Partner with the Client Advocacy team to identify and onboard client speakers, weaving authentic client voices throughout each program.
Oversee end-to-end execution of events: venue, A/V, run of show, vendor management, on-site logistics and attendee experience.
Design the attendee journey holistically — from pre-event communication to on-site flow and post-event follow-up.
Build and manage event budgets.
Travel to key events multiple times per year — primarily domestically, with occasional international travel for global events.