Strategic Digital Marketing Sales Executive

C-4 Analytics•Wakefield, MA

3d•Hybrid

About The Position

C-4 Analytics is seeking a strategic, consultative seller to help dealerships and automotive groups drive real growth through advanced digital marketing services. This role focuses on selling strategy, integration, and results, rather than just products or ad packages. The ideal candidate understands how to uncover business problems, design compelling solutions, and build trust through smart strategy. This position is for someone who can architect a sales solution to meet client needs, not for someone who sells static off-the-shelf advertising packages. The company delivers Advanced Automotive Marketing for a Digital-First World, working exclusively with automotive clients. Training will be provided for those with strong sales skills, even if they haven't worked in the automotive space before.

Requirements

3+ years of B2B digital-first marketing agency services
Experience selling to complex buyers with multiple stakeholders
Strong communication, storytelling, and negotiation skills
Ability to sell value, outcomes, and strategic thinking
Comfort navigating CRM tools, reporting dashboards, and media strategy basics
Consultative service selling is non-negotiable

Nice To Haves

Experience selling digital marketing services and understanding how everything connects (paid media, SEO, analytics, creative, video, conversion optimization)
Experience selling value, not volume
Fluency in diagnosing client challenges and providing solutions
Energized by winning long-term relationships
Worked at a digital agency, marketing services firm, SaaS platform, or consulting group
Clients were automotive dealerships or OEMs
Automotive experience

Responsibilities

Prospect and build relationships with dealership decision-makers (GMs, Dealer Principals, Marketing Directors)
Lead strategic discovery conversations that connect to a client’s business pain—not just ad spend
Partner with internal teams to design and present custom marketing strategies
Sell the full range of C-4 services and help clients understand how we optimize in-market performance, improve ROI, and grow share
Close new business with a clear, confident point of view—and a system that is proven to generate results for clients