Strategic Communications Outreach Specialist
About The Position
Syms Strategic Group (SSG) is seeking a talented Strategic Communications Outreach Specialist to support the Department of Transportation (DOT), Federal Highway Administration (FHA). This full-time position requires an experienced professional to develop and execute integrated communication strategies, marketing initiatives, and outreach campaigns to promote agency initiatives and expand readership. The role involves translating complex information into accessible content, managing multiple projects, leading marketing efforts for subscriptions and readership growth, and generating high-quality content across various platforms. The specialist will also conduct market research, evaluate campaign effectiveness, provide event support, and synthesize transportation policy information into compelling narratives.
Requirements
- Six (6) to ten (10) years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs
- Demonstrated expertise in developing social media campaigns that substantially increase subscriptions or readership
- U.S. Citizenship required for this position.
- Must possess or qualify for a Public Trust (MBI) security clearance.
Nice To Haves
- Transportation experience, especially in highway and surface transportation is preferred.
Responsibilities
- Develop and execute integrated communication strategies and marketing initiatives to promote agency initiatives and expand the magazine’s global readership
- Translate complex technical or policy information into accessible, high-impact content across digital and print platforms, ensuring a cohesive and influential online presence for the agency and its primary publications
- Develop and execute comprehensive outreach strategies and promotional campaigns
- Manage multiple, simultaneous projects tailored to diverse audiences across various media outlets, ensuring messaging is effectively altered for each demographic
- Lead all marketing efforts to increase magazine subscriptions and digital readership
- Manage quarterly promotions, provide branding support, and coordinate with authors for feature story promotions
- Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters
- Ensure the magazine and agency maintain a cohesive, professional online presence
- Conduct in-depth market research and reader surveys to refine outreach strategies
- Measure and evaluate the effectiveness of all campaigns and social media efforts using advanced analytics to drive data-informed decisions
- Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events
- Develop event-specific materials and innovative strategies to engage attendees and increase subscriptions
- Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders
Benefits
- W-2 position
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
