Strategic Communications Coordinator

Carle Health•Champaign, IL

1d•$29 - $50

About The Position

The Strategic Communications Coordinator supports enterprise communication strategies through the administration, optimization and day-to-day management of the Carle Health employee communications platform. This role plays an important part in helping communication move effectively across a large, complex and fast-moving organization and serves as both a communications and platform operations partner, helping ensure the right information reaches the right audiences at the right time through clear governance, audience strategy and effective channel management. The coordinator is responsible for building innovative solutions to communications challenges while maintaining communication audiences, supporting content publishing workflows, providing training and troubleshooting support, managing platform standards and helping improve communication reach and engagement across the enterprise. This position requires a blend of general database query logic and best practices, strategic communication skills, digital platform administration, audience segmentation logic, operational organization and data-informed decision making.

Requirements

Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, Digital Media, Information Systems or a related field; or equivalent experience.
Marketing and communications experience
Marketing experience
Communications experience
Digital marketing experience
Database administration experience

Responsibilities

Innovative solution provider to communication challenges that build value for the organization.
Maintain audience accuracy and support ongoing data quality efforts.
Manage platform structure, publishing workflows, channel organization, audience rules and communication standards.
Administer of daily operations and technical contact for platform vendor.
Support governance and consistency across enterprise internal communication channels.
Maintain communication calendars, publishing schedules and platform documentation.
Troubleshoot publishing, targeting and distribution issues in partnership with internal stakeholders and vendors.
Build, manage and optimize employee audiences and targeting logic within the platform.
Develop audience rules using organizational, geographic, operational and role-based data.
Ensure communications are appropriately targeted and aligned to business needs.
Partner with leaders and stakeholders to identify communication needs and audience requirements.
Publish and distribute internal communications across multiple channels and formats.
Support enterprise communication campaigns, operational updates, leadership communications and organizational initiatives.
Serve as a strategic partner in helping leaders navigate communication channels and audience strategy.
Assist in content formatting, optimization and channel alignment for employee audiences.
Support communication planning and execution for system initiatives, events and organizational priorities.
Support training, onboarding and guidance related to employee platform and communication best practices.
Monitor communication performance metrics, including engagement, reach and audience effectiveness.
Support testing and optimization efforts related to audience targeting and communication effectiveness.
Identify trends and recommend improvements based on user behavior and engagement data.
Translate analytics into actionable insights and recommendations to strengthen communication strategy and optimize platform performance.