Strategic Communication Outreach Specialist

Patriot Enterprises • Washington, DC

6d

About The Position

The FHA Strategic Communication Outreach Specialist is a senior-level role responsible for developing and executing integrated communication strategies and marketing initiatives to promote agency initiatives and expand the client's magazine global readership. This position blends high-level strategic planning with hands-on content creation, digital marketing, and stakeholder engagement. The Strategic Communication Outreach Specialist translates complex technical or policy information into accessible, high-impact content across digital and print platforms, ensuring a cohesive and influential online presence for the agency and its primary publications.

Requirements

• Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• 6-10 years of progressively responsible professional experience in strategic communications, digital marketing and public affairs.
• Proven track record of demonstrated expertise in developing social media campaigns that substantially increase subscriptions or readership.

Nice To Haves

• Technical familiarity and experience in a Federal environment.
• Knowledge of FHA transportation research (specifically highway / surface transportation).

Responsibilities

• Develop and execute comprehensive outreach strategies and promotional campaigns.
• Manage multiple, simultaneous projects tailored to diverse audiences across various media outlets, ensuring messaging is effectively altered for each demographic.
• Lead all marketing efforts to increase magazine subscriptions and digital readership, including managing quarterly promotions, providing branding support, and coordinating with authors for feature story promotion.
• Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters; ensures the magazine and agency maintain a cohesive, professional online presence.
• Conduct in-depth market research and reader surveys to refine outreach strategies.
• Measure and evaluate the effectiveness of all campaigns and social media efforts using advanced analytics to drive data-informed decisions.
• Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events; develop event-specific materials and innovative strategies to engage attendees and increase subscriptions.
• Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior