Strategic Business Development Representative

Tyndale • Bedminster Township, PA

15h • Hybrid

About The Position

The Tyndale Company is seeking a Strategic Business Development Representative (SBDR) to join their high-performing sales team. The SBDR is a high-impact, outbound-focused role responsible for territory-level strategy execution, account prioritization, and strategic engagement to influence pipeline growth. Identifying, qualifying, and developing new business opportunities to support the Strategic Account Executive (SAE) team. This role plays a critical part in driving growth by targeting energy and industrial sector accounts with potential for rental-to-ownership contract conversions. Success in this position requires strong prospecting skills, strategic thinking, and the ability to engage and influence key decision-makers. This is a strategic development function—not a transactional sales role—focused on opening the right doors at the right time using intent-driven insights and research. The SBDR is also responsible for scouting accounts under rental programs and identifying opportunities to convert these relationships into long-term ownership models through consultative outreach. This opportunity requires onsite work a minimum of 1 day per week, and 4 days per week remotely. To be considered, candidates must reside within a commutable distance from our corporate headquarters in Pipersville, PA (Bucks County) or our location in Houston, TX (City Centre).

Requirements

• A Bachelor’s degree in business, marketing, or a related field is preferred.
• 2–4 years in a BDR/SDR or outbound sales role, ideally within industrial, energy, or complex B2B markets.
• CRM experience required (Salesforce preferred), strong documentation and follow-through discipline.
• Experience in using sales prospecting tools such as LinkedIn Sales Navigator and ZoomInfo.
• Excellent verbal and written communication.
• Excellent organization and time management skills.
• Strong computer skills—proficient in MS Office.
• Proactive, detail-oriented, and able to balance activity volume with high-quality outreach.
• Ability to work independently and to learn quickly.
• Ability to travel up to 20% nationally and regionally, including air and car travel.

Responsibilities

• Execute high-volume, high-quality outbound outreach via phone, email, and social platforms (LinkedIn, etc.).
• Conduct deep account research to map organizational structures, identify decision-makers, and prioritize targets.
• Identify and prioritize target accounts currently under rental agreements that show high potential for ownership conversion, using internal intelligence and market signals
• Develop, manage micro- territory strategies, and feedback loops to optimize account selections and penetration.
• Participates in pipeline reviews, go-to-market planning, and market segmentation initiatives
• Use tools like ZoomInfo Copilot and LinkedIn Sales Navigator to guide outreach based on buyer intent and relevance.
• Attend select industry trade shows and virtual events as part of outreach and pipeline-building strategies.
• Identifies and evaluates potential prospect accounts. Develops clear strategies and engagement plans to generate leads and guide follow-up efforts for new business opportunities.
• Qualify inbound and outbound leads through discovery conversations and account analysis.
• Assess alignment between prospect needs and strategic offerings, including rental-to-ownership transitions.
• Set qualified meetings for SAEs and deliver warm hand-offs with clear context and documented insights.
• Monitor industry trends, competitor activity, and account-level changes across energy and industrial sectors.
• Independently develop weekly prospecting plans and refine approach based on results
• Exercise discretion in account prioritization, outreach strategy, and messaging selection aligned to campaign intent.
• Use contract trend data and market research to inform account selection and outreach strategy.
• Interprets account intel and applies judgment to define prospect readiness, solution fit, and timing of SAE handoff
• Accurately log activities, lead statuses, and meeting notes in Salesforce.
• Report on prospecting metrics including calls, emails, meetings booked, and qualified lead volume.
• Provide feedback on messaging effectiveness, objection trends, and market intelligence.
• Maintain Salesforce data integrity by identifying duplicates, updating outdated info, and enriching records in real-time during prospecting.
• Ensure accurate lead segmentation, ownership, and campaign attribution to support effective outreach and territory alignment.
• Regularly clean and dispose of stale or unresponsive leads to keep the pipeline focused and reporting accurate.

Benefits

• Comprehensive medical, dental, and vision insurance with competitive premiums.
• Paid parental leave.
• Mental health support through an EAP and partial reimbursement on copays, fertility support, and robust wellness programs with annual reimbursements.
• Many positions with Tyndale offer hybrid onsite + remote work schedules, generous PTO, paid holidays + a floating holiday, and more.
• Competitive salary, 401(k) with matching, and bonus opportunities.
• Training/certification/tuition reimbursement programs and demonstrated paths for knowledge share and internal promotion opportunity.
• Family-owned values, award winning culture, team-engagement events, casual dress code, company-sponsored charitable events and activities, and an inclusive workplace that values collaboration and integrity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree