Strategic Account Manager

Nexstar Media Group, Inc.•Grand Rapids, MI

2d•Onsite

About The Position

WOOD TV is currently in search of a Strategic Account Manager. This position will play an integral role with the Sales Team and focus primarily on Digital Sales, Digital Media Strategy and Digital Execution. WOOD TV is owned by Nexstar Media – the country’s largest holder of TV stations and represents best-in-class digital products. These include but are not limited to: woodtv.com; OTT & Streaming Platforms; Display; Pre-Roll; SEM; Retargeting; Social Media Marketing; YouTube; various other 3rd party digital products. If you enjoy selling and implementing digital strategies, keeping up with the latest digital trends and products, and working in a team environment with a highly energetic and motivated sales force, then WOOD TV is where you want to work!

Requirements

BA or BS in Marketing, Advertising, or Communications preferred.
Foundational knowledge of various digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio IS A MUST.
Google Analytics experience preferred.
Experience in digital marketing coordination or media sales preferred.
Significant knowledge of the local digital marketing services product offering and effective use for clients.
Motivated, enthusiastic, self-starter who can work effectively collaborating in a team environment.
Excellent critical thinking & problem-solving skills.
Able to multi-task and handle several projects at a time.
Proficiency in Microsoft Office Suite.
Excellent follow-up, strong organizational skills and attention to detail.
Self-motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.
Fluency in English; with excellent communication skills, both verbal and written.

Nice To Haves

Design software ability a plus.
Experience with Wide Orbit, Monarch, ComScore, Nielsen are a plus.
IAB and/or Google AdWords Certification a plus.
Automotive & database digital marketing experience is also a plus.

Responsibilities

Work with Sales Management and Account Executives to generate digital revenue.
Develop media strategies for growth based on advertiser goals.
Perform in-depth data analysis to deliver actionable insights & recommendations.
Evaluate KPIs and optimize campaign performance.
Digital order entry & updates.
Liaises between sales & production teams for developing marketing creative for clients, such as display banners, videos, emails, and other marketing material.
Assist sales executives with all aspects of the digital sales process including, but not limited to: Training, Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & Analytics.
Assist management with aspects of the digital sales operation including, but not limited to: Training, Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams.
Assists with station contesting and sweepstakes.
Other duties as assigned.