Strategic Account Manager

Nexstar Media Group, Inc. • Raleigh, NC

2d

About The Position

Strategic Account Manager Are you a data-driven, client-focused digital marketing expert with a passion for driving measurable results? At CBS 17, we're seeking a highly motivated Strategic Account Manager (SAM) to lead our digital marketing sales efforts. In this role, you'll be a key player in developing and executing innovative media strategies that exceed client expectations and contribute significantly to our revenue growth. You'll partner closely with Sales Managers and Account Executives (AEs) as the digital expert and strategic consultant to co-present compelling solutions and build strong client relationships. This is a unique opportunity to leverage your analytical skills and digital marketing expertise to solve client challenges and deliver exceptional value. Equal Opportunity Employer/Minorities/Women/Veterans/Disabled.

Requirements

• 2+ years of experience in digital marketing sales, with a proven track record of exceeding revenue targets.
• Deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, display advertising, video and streaming advertising, and programmatic buying.
• Strong analytical skills and the ability to translate data into actionable insights and recommendations.
• Excellent presentation, communication, and interpersonal skills.
• Ability to collaborate effectively with internal teams and build strong client relationships.

Nice To Haves

• Google Ads and/or other relevant certifications are a plus.

Responsibilities

• Drive Revenue Growth: Develop and execute strategic digital marketing plans that achieve client objectives and contribute to overall team revenue targets.
• Strategic Consulting: Conduct in-depth needs assessments and develop customized media strategies aligned with client goals, target audience, and budget.
• Data Analysis & Optimization: Leverage data analytics to identify actionable insights, optimize campaign performance, and provide data-backed recommendations to clients. Continuously monitor KPIs and make data-driven adjustments to maximize ROI.
• Client Relationship Management: Build and maintain strong relationships with key client stakeholders, acting as a trusted advisor and strategic partner. Proactively identify opportunities to expand existing accounts and increase client lifetime value.
• Sales Collaboration: Partner with Account Executives (AEs) to co-present strategic proposals, provide technical expertise, and ensure a seamless sales process. Train and mentor AEs on digital product knowledge and best practices.
• Campaign Management: Oversee campaign execution, ensuring timely delivery of assets, accurate tracking, and consistent performance. Monitor campaign pacing and proactively address any potential issues.
• Reporting & Analysis: Prepare and present regular performance reports to clients, highlighting key metrics, insights, and recommendations.
• Operational Excellence: Manage order entry, oversee campaign performance, coordinate creative changes, pull reports, and handle digital task assignments efficiently.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed