Strategic Account Manager

Nexstar Media Group, Inc.•Nashville, TN

2d•Onsite

About The Position

It's fun to work in a company where people truly believe in what they are doing! The Nashville sales team is driven to produce results and have fun doing it! We work hard, play hard and WIN! Our digital sales performance has been on a steady climb and we are looking for an energetic, strategic, forward thinking thought leader to join our team and continue the climb. As a member of the Nashville / Nexstar digital sales team, the Strategic Account Manager is responsible for managing digital implementation, campaign analysis, and campaign performance reporting effectively contributing to growth of digital marketing service revenue for the company. This person will achieve this by effectively scheduling, deploying, monitoring, analyzing and reporting digital campaigns with the objective of retaining business and finding ways to increase revenue on existing business. The ideal candidate will have experience interacting with digital marketing services products including, but not limited to, targeted video, digital audience and reach extensions, email marketing, social media, SEO/SEM, and local sponsorships. The SAM will work, in partnership with the local Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area. The SAM will achieve this by ensuring campaign effectiveness and, as such, advance client objectives.

Requirements

BA or BS in Business, Marketing, Advertising or Communications preferred
2+ years of digital marketing support or media sales support preferred
Significant knowledge of local digital marketing services product offering and their effective use
Motivated, enthusiastic, self-starter who is able to work both independently and on a team
Natural curiosity for learning new developments in digital and emerging platforms
Excellent follow-up, strong organizational skills, attention to detail
Up to date on latest trends in digital marketing service industry
Resourceful, organized, self-motivated and a skillful multi-tasker
Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems

Responsibilities

Work with sales executives to ensure client expectations are being met with the campaign elements
Manage digital audience extension campaigns including implementation, deployment, and analytics
Analyze campaign performance and recommend optimization for performance
Work with multiple digital platforms for insertion, analytics and reporting
Create dynamic and visual reports that articulate the campaign performance
Consistently communicate with station clients, sales executives and managers
Become a digital platform expert in how each platform works and performs
Create and execute social media ads as needed (emphasis on FB, IG)
Assist with local special projects as needed
Other duties as assigned