Strategic Account Manager

Versant • New York, NY

50d • $80,000 - $90,000 • Hybrid

About The Position

VERSANT is seeking a Strategic Account Manager for its Digital Planning Team, supporting advertising solutions across the Digital Platforms & Ventures portfolio, including sports and entertainment brands and digital properties such as Fandango, Rotten Tomatoes, GolfNow, and GolfPass. The role partners with Account Directors and cross-functional teams to translate advertiser objectives into strategic, audience-first, data-driven media plans and integrated digital advertising solutions.

The Strategic Account Manager supports the full RFP lifecycle, from pitch development through campaign launch and stewardship. This includes bringing together audience insights, portfolio capabilities, pricing considerations, campaign requirements, and performance data to create client solutions and support revenue goals. The role also helps connect Sales, Strategy, Operations, Marketing, Product, Finance, and other teams to ensure continuity from proposal to activation and performance.

This hybrid position generally requires contributing from the New York office at least three days per week. The New York salary range is $80,000–$90,000 per year, plus bonus. Company-sponsored benefits are offered subject to eligibility requirements and plan terms.

Requirements

• Bachelor’s degree or equivalent experience.
• At least 2 years of experience in digital media, advertising, media planning, account management, client services, or a related field.
• Experience developing digital media plans or advertising proposals based on client objectives.
• Working knowledge of the digital campaign lifecycle, including RFP response, planning, activation, delivery, optimization, and reporting.
• Strong analytical skills, including the ability to interpret audience and campaign data and translate insights into recommendations.
• Excellent written and verbal communication skills, including experience creating client-facing presentations and proposal materials.
• Strong project-management and organizational skills, with the ability to manage multiple RFPs, campaigns, stakeholders, and deadlines in a fast-paced environment.
• Ability to collaborate effectively across Sales, Strategy, Ad Operations, Marketing, Product, Finance, and other cross-functional teams.
• Proficiency with Microsoft Excel and PowerPoint or comparable tools.

Nice To Haves

• Experience developing advertising solutions across multiple digital properties, brands, or audience segments.
• Familiarity with paid social, programmatic media, ad-serving and business management platforms such as Google Ad Manager, FreeWheel, or Operative One, CRM systems, or digital measurement tools.
• Experience supporting advertisers in sports, entertainment, streaming, theatrical, or other consumer-focused categories.
• Experience using campaign performance and audience insights to identify renewal, upsell, or cross-portfolio opportunities.

Responsibilities

• Partner with Account Directors to understand advertiser and agency objectives and develop audience-first, data-driven digital media plans across VERSANT’s sports and entertainment portfolio.
• Manage the RFP process from pitch through activation, including proposal development, media planning, pricing inputs, inventory considerations, client materials, and internal coordination.
• Build integrated advertising solutions across digital brands, platforms, products, and capabilities to address client objectives and identify opportunities to maximize portfolio revenue.
• Coordinate campaign transitions from proposal to launch with Ad Operations, Sales, Strategy, Marketing, Product, and other stakeholders; monitor delivery, identify risks, and support optimizations.
• Use audience intelligence, campaign performance, marketplace trends, and client feedback to inform recommendations, presentations, recaps, renewal discussions, and growth conversations.
• Collaborate across teams to improve processes, share best practices, and develop consistent, scalable planning approaches.
• Take ownership of proposal quality, campaign transitions, client experience, and results from RFP through stewardship.

Benefits

• Company-sponsored benefits, subject to applicable eligibility requirements and plan terms.
• Additional compensation may include bonus, health insurance, retirement plans, and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level