Strategic Account Manager

Nexstar Media Group, Inc.•Dallas, TX

17d•Hybrid

About The Position

CW33 is seeking a dynamic Strategic Account Manager to elevate its digital revenue initiatives. As part of one of the nation's fastest-growing organizations and the largest local media company in the US, the Broadcast and Digital Divisions are looking for a leader. The Strategic Account Manager will direct digital sales efforts for all digital marketing services, closing sales opportunities with Broadcast Account Executives and Sales Managers. This role requires expertise in local digital and cross-platform sales, a strong understanding of the local digital marketplace, and the ability to effectively package digital assets to maximize revenue. The successful candidate will identify key target accounts, partner with Account Executives and Sales Managers, and engage with local businesses and/or advertising agencies using a consultative, creative, and challenger seller approach. You will serve as the digital subject matter expert, identifying new business opportunities and collaborating with Nexstar Account Executives to offer innovative digital marketing solutions that foster client business growth. Responsibilities include growing new and existing digital revenue, updating sales teams on new product rollouts, best practices, national sales contests, digital industry trends, and vertical-specific initiatives (automotive, recruitment, healthcare, home services, legal, etc.). The ideal candidate possesses a curiosity to understand client needs through pre-meeting research and provided tools, developing a needs-based point of view. Strong consultative sales skills are essential for building client relationships by listening and offering marketing expertise. You will bring value to clients by simplifying their digital marketing spend, maximizing their digital footprint, and helping them gain market share. We offer best-in-class digital & broadcast enterprise solutions including Audience Targeted Programmatic Display, Social Paid & Earned Marketing, Content Marketing Integration, our Owned & Operated websites & Apps, Integrated Sponsorships, SEM, SEO, SMM, Email Marketing, Episodic & Premium Video (OTT / CTV / ATV, Pre-roll, In-Stream, Live Stream, Mobile, App, etc.), Digital Audio, Mobile App & Geo-Fence, Creative Design / Execution, and more. You will be supported by a team of digital marketing product experts. Nexstar crafts custom marketing plans for each client.

Requirements

Bachelor’s degree in marketing, Advertising or equivalent combination of education and work-related experience preferred.
Minimum 2 year of Sales Experience, preferable in Digital Marketing.
Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as eMarketer, comScore and Google Analytics.
Proficiency in MS Office products required.
Fluency in English; with excellent communication skills, both verbal and written.
Occasional travel required; available to work extended hours if needed

Nice To Haves

IAB and/or Google AdWords Certification a plus.
Automotive & database digital marketing sales experience is also a plus.
Experience with DFP / Google Ad Manager, Wide Orbit, Matrix, Strata, Simmons and Rentrak are a plus.

Responsibilities

Develop and execute go-to-market sales strategies by verticals and by accounts, which result in exceeding revenue targets in Digital Revenue.
Drive digital revenue through our suite of audience extension and Core digital products.
Generate new business and growing select accounts to maximize digital revenue market-share.
Prepare and implement individual advertiser account strategy with revenue goals.
Reporting to the Director of Sales and partnering with the management teams regarding best practices and digital industry trends.
Work closely with Accounts Receivables to maintain current and collectible aging accounts.
Engaged by connecting daily with Account Executives & clients, assisting Account Executives in researching and uncovering client needs to present marketing ideas and solutions that result in monthly recurring revenue.
Attend sales calls with Account Executives by generating new digital sales revenue and grow digital business from existing broadcast and digital clients.
Establish, maintain, and grow meaningful client relationships, developing results driven marketing solutions across multiple platforms.
Be an effective educator and ambassador both internally and externally on digital benefits and trends and overseeing the Digital training and development of the Sales Team.
Meaningful contributor to sales team on digital marketing topics including best practices, industry trends, resources to assist with pre-sales call information gathering, developing marketing objectives and a point of view for the client’s needs and value driven resource for clients for digital marketing benefits.
Effective team player and sales closer.
Perform other duties as assigned.