State Manager | North Texas
About The Position
Stateside Brands is seeking a North Texas State Manager to collaborate with distributor partners to enhance brand visibility and optimize distribution. Reporting directly to the Regional Sales Director, the State Manager oversees Area Sales Managers responsible for executing sales strategies across a designated territory, with a focus on Dallas, Fort Worth, El Paso, and Amarillo. The role drives sales, monitors KPIs, and supports the professional development of the team. The State Manager establishes and monitors performance targets, creates annual business plans with distributor partners, and tracks depletions, inventory, pricing, incentives, and budgets. The position also maintains relationships with distributors, retailers, and key decision-makers; spends three full days each week on route rides; trains and coaches direct reports; and promotes collaboration, team development, and adherence to company standards and operating procedures.
Requirements
- Bachelor’s degree in business, marketing, or a related field, or equivalent experience.
- At least 5 years of sales experience in the alcoholic beverage industry.
- At least 2 years of experience supervising a team of sales professionals.
- Proficiency in budgeting, planning, and/or financial analysis.
- Comprehensive knowledge of state and local laws pertaining to beverage alcohol distribution.
- Flexibility to work non-traditional hours, including nights and weekends.
- Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.
- Valid U.S. driver’s license and willingness to travel up to 75%.
- Must be at least 21 years of age.
Nice To Haves
- Key account or national account management experience.
- Ability to use Karma CRM and sales reporting tools.
- Proven ability to build effective relationships with customers and internal associates.
- Ability to take initiative, identify customer issues, recommend solutions, and execute effectively to resolve them.
- Diligence and ability to follow through on commitments to internal and external stakeholders.
- Ability to achieve performance goals with minimal direction and supervision.
- Solid analytical and math skills.
- Military experience.
Responsibilities
- Establish and monitor sales and KPI targets for Area Sales Managers, providing feedback, coaching, corrective guidance, and performance management.
- Create and execute annual business plans with distributor partners to align the organizations.
- Monitor depletions, inventory, pricing, incentives, and budgets to help achieve annual goals.
- Communicate regularly with distributor partners, major retailers, and key decision-makers to implement national and local programs and resolve obstacles.
- Spend three full days each week on route rides to assess Area Sales Manager performance and market operating conditions.
- Train direct reports in sales techniques, including role-playing, objection handling, retail mathematics, and decision-maker purchasing behaviors.
- Hold regular group and one-on-one meetings and workshops with Area Sales Managers to improve operational skills and recognize achievements.
- Share and implement best practices, foster collaboration across the organization, and contribute as a leader within the peer group.
- Develop a diverse team that reflects market demographics and company values, and motivate the team through effective leadership.
- Ensure the team follows company standards and operational procedures.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
