State Manager | Southeast Texas

Stateside Brands LLC•Houston, TX
•$100,000 - $120,000

About The Position

Stateside Brands is a rapidly growing spirits company producing Surfside Iced Teas and Lemonades, Stateside Sodas, Super Lyte Sports Drinks, and Stateside Vodka. The Southeast Texas State Manager reports directly to the Regional Sales Director and collaborates with distributor partners to enhance brand visibility and optimize distribution. The role oversees Area Sales Managers responsible for executing strategies across a wide territory, with a focus on Houston, Austin, and San Antonio. The State Manager drives sales, monitors KPIs, and supports the professional development of the team.

Requirements

  • Bachelor’s degree in business, marketing, or a related field, or equivalent experience.
  • At least 5 years of sales experience in the alcoholic beverage industry.
  • At least 2 years of experience supervising a team of sales professionals.
  • Proficiency in budgeting, planning, and/or financial analysis.
  • Comprehensive knowledge of state and local laws pertaining to beverage alcohol distribution.
  • Flexibility to work non-traditional hours, including nights and weekends.
  • Ability to lift and transport up to 25 pounds of inventory and/or advertising displays.
  • Valid U.S. driver’s license and willingness to travel up to 75%.
  • Must be at least 21 years of age.

Nice To Haves

  • Key account or national account management experience.
  • Experience using Karma CRM and sales reporting tools.
  • Ability to build effective relationships with customers and internal associates.
  • Initiative and proactivity in identifying customer issues, recommending solutions, and executing resolutions.
  • Diligence and follow-through on commitments to internal and external stakeholders.
  • Ability to achieve performance goals with minimal direction and supervision.
  • Solid analytical and math skills.
  • Military experience.

Responsibilities

  • Establish and monitor sales and KPI targets for Area Sales Managers; provide feedback, coaching, corrective guidance, and performance management.
  • Create and execute annual business plans with distributor partners to align both organizations.
  • Monitor depletions, inventory, pricing, incentives, and budgets to support achievement of annual goals.
  • Communicate regularly with distributor partners, major retailers, and key decision-makers to implement national and local programs and resolve obstacles.
  • Spend three full days each week on route rides to assess Area Sales Manager performance and market operating conditions.
  • Train direct reports in sales techniques, including role-playing, objection handling, retail mathematics, and decision-makers’ purchasing behaviors.
  • Conduct regular group and one-on-one meetings and workshops with Area Sales Managers to improve operational skills and recognize achievements.
  • Promote collaboration across the organization, share and implement best practices, and contribute as a leader within the peer group.
  • Develop a diverse team that reflects market demographics and company values, and motivate the team through effective leadership.
  • Ensure the team follows company standards and operating procedures.
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