Staff Program Manager - Digital Copywriter (Remote)

Seagate Technology

22h • Remote

About The Position

Seagate Corporate Marketing drives Seagate’s position in the market. We show how Seagate’s innovations, employees, customers, and partners bring the value of data to life through owned, earned, and paid activations. Seagate is looking for an experienced digital copywriter to create short- and long-form digital content across LinkedIn, email, third-party paid contributed articles, and our owned brand journalism site Seagate Stories. Your goal is to bring top-of-funnel stories—industry insights, employee highlights, and executive-level POVs—to inspire key audiences to action. Your goal is to work across teams to craft content that will educate, entertain, and inspire our customers, ultimately driving engagement and conversion. You will collaborate with your peers on the social media and digital operations teams to ensure content is optimized for each channel and that the necessary resources and processes are in place to deliver this content to global audiences.

Requirements

• Extensive experience in digital content strategy.
• Leading content creators, particularly writers and agency resources.
• Experience driving a data-informed digital content program including ongoing metrics, and launch recaps, including.
• Setting digital content strategy.
• Previous experience with responsibility for digital content strategy at a B2B and B2C technology company.
• Run global-to-local digital content strategies.
• Experience running paid digital content programming including contributed articles, content syndication, and branded digital.

Responsibilities

• Write a regular cadence of content for Seagate’s brand journalism site, Seagate Stories.
• Lead writing and editing content for paid opportunities, for example 500-800 word branded articles as part of a larger advertising buy.
• Setting digital content strategy informed by research, including.
• Optimize top-of-funnel digital content across channels and ensure the necessary resources and processes are in place.
• Collaborate closely with leads of brand marketing, creative, social media, and events teams to bring content to life across mediums.
• Work in tandem with marketing campaigns lead and product marketing managers to connect user journeys from top-of-funnel through to bottom-of-funnel.
• Scale digital content globally through sales, partner teams, and local community managers so content resonates with local audiences.
• Communicate strategies and plans to internal and external stakeholders.
• Collaborate closely with agency partners to ideate and execute digital content.

Benefits

• eligibility to participate in discretionary bonus program
• medical, dental, vision, and life insurance
• short- and long-term disability
• 401(k)
• employee stock purchase plan
• health savings account
• dependent care
• healthcare spending accounts
• paid time off
• 12 holidays
• flexible time off provided pursuant to Seagate policy
• a minimum of 48 hours of paid sick leave
• 16 weeks of paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees