Staff Product Marketing Manager, Ads

Discord•San Francisco, CA

4d•$204,000 - $229,000

About The Position

Discord is seeking an experienced Staff Product Marketing Manager to help build out its go-to-market motions for its Ads product suite. This individual will align with several Product Managers, helping to bring high-impact products to market, with a particular focus on Ad Formats and the push into Mobile Performance. This role is key to accelerating the growth of Discord's overall Ad platform into 2027 and beyond. The ideal candidate is a self-starter and team player who excels in fast-paced environments and zero-to-scale projects, with an opportunity to make a significant impact on the company's future and shape the direction of its advertising business. Bonus points are awarded for experience in the Gaming vertical.

Requirements

10+ years of Product Marketing experience in the advertising or related industry
Technical understanding of the ads ecosystem
Deep experience bringing products to market from strategy and ideation through to testing and GE release
Proactive problem-solving mindset, understanding and synthesizing advertiser needs and translating these into product recommendations
Excellent GTM capabilities, with true 0 to 1 product launches
A proven ability to influence XFN partners and leadership
Experience within the Gaming or Mobile verticals.
An ability to influence product roadmaps with robust Inbound
Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up

Nice To Haves

Worked on the Gaming vertical in the past

Responsibilities

Develop and execute go-to-market launches for new Ad products, taking products from Alpha to GA
Create and disseminate all internal and external collateral, including CommDocs, pitch materials, case studies, web assets and more
Conduct market research, customer segmentation, competitive analysis to uncover advertiser pain points and product opportunities
Lead activation initiatives, crafting differentiated messaging, value props, and GTM motions that resonate with new audiences and meet their unique needs
Build and scale impactful sales enablement programs, training, collateral, objection handling, and tools, to empower the Sales team to confidently pitch and close deals in new categories.
Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success.
Partner with Business Marketing to establish Discord’s thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships.