Sr. Ads Product Marketing Manager

Pinterest • San Francisco, CA

1d • Remote

About The Position

We’re looking for a Sr. Product Marketing Manager to lead go-to-market strategy and execution for SMB advertisers. In this role, you'll combine deep customer and market insight with cross-functional leadership to drive product adoption, shape product strategy and fuel SMB advertiser growth. This is a high-impact, strategic position with real autonomy and a direct line to how Pinterest builds the future of advertising.

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience
• 6+ years of experience in product marketing, ads marketing or a related field
• Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization
• Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows
• Experience developing and executing go-to-market strategies across multiple stakeholder groups
• Experience leading cross-functional workstreams independently, with comfort navigating ambiguity
• Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners
• A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies

Responsibilities

• Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape
• Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development
• Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively
• Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies
• Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree