About The Position

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible. Illumina is seeking an experienced Upstream Product Manager to drive strategy and market intelligence for our high-throughput next-generation sequencing (NGS) platform portfolio, with a focus on the NovaSeq X and adjacent whole genome sequencing (WGS) solutions. This is a high-visibility role that sits at the intersection of market insight, competitive intelligence, and long-range strategy — directly informing how Illumina shapes the future of sequencing. You will serve as the voice of the market internally, translating customer research, competitive signals, and technology trends into clear strategic direction for R&D, commercial, and executive stakeholders.

Requirements

  • Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years of experience; or equivalent experience.
  • Demonstrated experience designing and executing quantitative and qualitative market research methodologies, including conjoint analysis, win/loss interviews, and voice-of-customer programs.
  • Proven ability to develop commercial go-to-market plans grounded in market evidence.
  • Strong competitive analysis skills, including experience anticipating future competitor moves and developing strategic response frameworks.
  • Solid technical understanding of NGS workflows, including library preparation, sequencing chemistry, and bioinformatics — sufficient to engage credibly with R&D and scientific customers.
  • Experience working cross-functionally across Sales, Marketing, R&D, and Finance in a matrixed organization.
  • Strong written and verbal communication skills, with the ability to synthesize complex information into clear strategic narratives for executive audiences

Nice To Haves

  • Experience modeling total cost of workflow (TCW) across the NGS value chain, including instruments, reagents, informatics, and labor components.
  • Proficiency in financial modeling
  • Familiarity with oncology genomics applications, including tumor profiling, minimal residual disease (MRD), and whole genome sequencing in clinical contexts.
  • Prior experience with high-throughput sequencing platforms or sequencing-adjacent technologies.

Responsibilities

  • Market Research & Customer Insights Design and execute primary market research programs including conjoint analyses, customer interviews, focus groups, and quantitative surveys to define unmet needs and willingness-to-pay.
  • Synthesize market data into actionable insights that inform product positioning, pricing strategy, and investment prioritization.
  • Build and maintain a deep understanding of key customer segments including academic medical centers, clinical laboratories, biopharma, and large-scale genomics service providers.
  • Competitive Intelligence & Market Landscape Partner with Product Marketing to contribute to the competitive intelligence function for high-throughput NGS, providing upstream market context and helping track competitor capabilities and anticipated future technology and commercial moves.
  • Work alongside Product Marketing to monitor emerging platforms, novel chemistries, and disruptive business models across the sequencing and broader genomics ecosystem, translating findings into upstream strategy inputs.
  • Workflow Monitoring Model total cost of workflow (reagents, instruments, informatics, labor) to support value-based selling and pricing strategy — experience in this area is a strong plus.
  • Cross-Functional Leadership Collaborate closely with Sales, Marketing, R&D, and Finance to align on strategic priorities and ensure market insights are embedded throughout the product lifecycle.
  • Present market strategy, competitive assessments, and market research to senior leadership and executive stakeholders.

Benefits

  • We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.
  • We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission.
  • Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics.
  • We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race.
  • We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Number of Employees

1,001-5,000 employees

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