Staff Product Designer

Babylist

7h • $207,666 - $249,166 • Remote

About The Position

Babylist is the leading platform for expecting and new families. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more. The Staff Product Designer is the durable design owner of a major Babylist experience — the person the rest of the company looks to when a hard question about that experience has to get answered. Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the vision for whether something is intuitive, beautiful, and emotionally right for the user. You work alongside product managers, engineers, and data partners, but you are the one driving the experience layer and making sure every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business. In this role, you shape how parents discover products, build their registry, receive gifts, and navigate early parenthood across web and native mobile — these are not casual interactions, and the experience has to be easy to use, easy to understand, and worthy of the trust families place in us.

Requirements

• Design and ship production frontend code.
• Close the gap yourself by handling transitions, micro-interactions, error states, empty states, keyboard behavior.
• Proficiency in React, React Native, SwiftUI, or equivalent.
• Have opinions about component architecture.
• Move from concept to interactive prototype in hours, not weeks.
• Use AI tools to compress exploration cycles.
• Have a portfolio of things you have designed and built this way — shipped, not just prototyped.
• Can set and defend a product design vision.
• Work backwards from a 12–18 month direction, ensure every release is a thoughtful step toward it, and bring everyone from ICs to the C-Suite along with clarity — not just consensus.
• Are a systems thinker. See how a single interaction fits into a broader flow, how flows connect across products, and how a design system enables all of it. Design for coherence, not just screens.
• Can plan and run research end-to-end. Generative and evaluative.
• Bring concrete qualitative and quantitative evidence into design decisions and share clear, persuasive design rationale.
• Hold a high bar for craft. Notice the details most people can't articulate but everyone responds to — motion, accessibility, emotional tone.
• Have a portfolio of shipped consumer product work across web and native mobile that demonstrates this.
• Develop the designers around you. Give specific, timely feedback that makes their work measurably better.
• Seek feedback before it finds you. Put rough prototypes in front of users early, share in-progress work before it's polished, and model the skill of giving and receiving critique.
• Excited about the AI transformation, not anxious about it. Naturally reach for AI to move faster and improve your output — and want to help shape what an AI-first design organization looks like.

Responsibilities

• Own a major customer journey or product experience end-to-end — from information architecture and interaction patterns to shipped frontend code, across web and native mobile
• Set the design vision for your experience — articulate where it should be in 12–18 months, define the sequence of bets that gets it there, and earn organizational alignment around a direction
• Design for families navigating one of the most stressful and meaningful transitions of their lives — the bar is simple, intuitive, and emotionally right, not just functional
• Contribute to and evolve Babylist's design system — reusable components, interaction patterns, consistency across web and native mobile
• Run your own research: user interviews, usability testing, fast feedback loops through Babylist communities and other channels
• Write production frontend code — implement, refine, and polish the experiences you design directly in the codebase
• Build AI-native workflows the team adopts — prototype, synthesize, build — then codify and teach what's working
• Scale design democratization — build AI-enabled workflows that bring PMs and engineers into design tools, acting as quality bar and consultant, not gatekeeper
• Develop designers around you — give timely feedback, contribute to hiring, share tools and patterns that help the team ship faster with more polish
• Instrument your own work, track whether it's moving the right metrics, and hold yourself and those around you accountable for meaningful results

Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed