Staff Marketing Programs Manager
About The Position
The role of Staff Marketing Programs Manager is responsible for advancing the use of next-generation sequencing (NGS) in specific markets that Illumina serves. The ideal candidate will have a strong blend of professional and/or educational experience in next generation sequencing as well as experience in multi-channel and integrated marketing communications development and execution. Candidates should also have demonstrated experience working cross-functionally in a large matrixed organization. This role will be responsible for planning, development, and execution of all regional marketing programs as it relates to Illumina’s multiomics products and research segments.
Requirements
- Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree
- Proven track record and experience in leading campaign development and execution
Nice To Haves
- Sales experience
- Research experience in a life science discipline
- Genomics experience
- Hands-on sequencing experience
Responsibilities
- Brainstorm, develop and execute meaningful and measurable regional multi-channel marketing plans in conjunction with global and sub-regional field marketing to drive pipeline acceleration and impact near-term revenue
- Interpret market data and input from the field marketing team to effectively leverage into marketing programs/action plans
- Manage the concurrent execution of a variety of marketing tactics within a given program and ensure linkage of tactics to overall segment strategy
- Effectively identify and use various marketing channels to achieve the desired response within a market segment
- Report and monitor campaign performance (KPI’s) and implement improvements in order to optimize campaign return on investment (ROI), and improve business impact
- Maintain and oversee campaign budget for respective areas of the business; this includes ensuring 95-100% of quarterly allocation is spent on Marketing Programs to drive near and long-term revenue goals
- Participate in quarterly and annual planning and review cycles
Benefits
- Access to genomics sequencing
- Family planning
- Health/dental/vision
- Retirement benefits
- Paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Senior
