Staff Content Designer

BetterUp • Austin, TX

5d • Remote

About The Position

BetterUp is pioneering human transformation at scale—and design plays a central role in that mission. We’re evolving from a suite of products to an intelligent, adaptive platform that powers transformative experiences for individuals and organizations worldwide. BetterUp is looking for a Staff Content Designer to join our Design team as a senior individual contributor. In this role, you will define the content strategy and voice standards that shape how humans experience our platform—from onboarding flows to coaching interfaces to AI-powered product surfaces. You will operate at the intersection of craft, systems thinking, and cross-functional influence, helping BetterUp set the standard for what world-class content design looks like in the age of AI.

Requirements

• 7+ years of experience in content design, UX writing, or a closely related field, with significant time spent in a product-led environment
• A portfolio that demonstrates systems-level content thinking, voice and tone development, and measurable impact on product outcomes
• Proven ability to operate autonomously—setting your own priorities, navigating ambiguity, and driving decisions across senior stakeholders
• Deep experience collaborating with Product, Design, Engineering, and Research teams on complex, multi-surface initiatives
• Strong command of accessibility and inclusive design principles as they apply to written language
• Experience building or significantly contributing to content design systems, pattern libraries, or editorial standards

Nice To Haves

• Experience designing content for AI-powered or conversational product experiences
• Background in coaching, wellness, HR tech, or consumer behavior change products
• Familiarity with design tools such as Figma, alongside content tools and AI writing assistants
• Experience mentoring or managing other content designers or UX writers
• External presence as a speaker, writer, or contributor to the content design community

Responsibilities

• Define and evolve BetterUp’s content design systems, voice principles, and UX writing standards across the product portfolio
• Lead end-to-end content design for high-complexity, high-visibility product initiatives—from discovery through launch—partnering closely with Product, Engineering, and Research
• Anticipate platform-level content challenges before they become problems, bringing forward proposals that reimagine how language, tone, and structure serve users
• Establish scalable content patterns and governance frameworks that can be adopted across multiple design squads
• Champion accessible, inclusive language practices across all product surfaces and coach other designers and writers on best practices
• Mentor and raise the bar for product designers and cross-functional partners, helping them build content craft and strategic thinking
• Drive adoption of AI-assisted content design workflows, experimenting with new tools and documenting learnings that advance team practice
• Serve as a thought leader internally and externally on content design, UX writing, and AI-augmented creative work
• Collaborate with cross-functional brand, marketing, and customer support teams to bridge content gaps and ensure we’re all speaking like one brand
• Partner with our Legal and Behavioral Science teams to ensure we’re speaking responsibly and ethically with our users
• Anticipate industry-shifting AI capabilities in content design and UX writing, and position BetterUp to leverage them ahead of competitors
• Lead enterprise-wide AI transformation initiatives within the Design function—piloting AI-assisted content workflows, measuring outcomes, and scaling what works
• Mentor senior designers and cross-functional peers on AI strategy for content, helping them think critically about where AI amplifies human craft versus where it falls short
• Drive technical vision for how AI will reshape content design practices and product content experiences over 3–5 year horizons
• Build AI research and experimentation programs within the Design team that discover breakthrough content applications before they become industry standard
• Establish BetterUp’s thought leadership position in AI-augmented content design through external speaking, writing, or open-source contributions

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member
• A competitive compensation plan with opportunity for advancement
• Medical, dental, and vision insurance
• Flexible paid time off
• All federal/statutory holidays observed
• 4 BetterUp Inner Workdays
• 5 Volunteer Days to give back
• Learning and Development stipend
• Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed