Staff Analyst, Marketing Analytics & Audience Insights

ServiceNow•Denver, CO

1d•Remote

About The Position

This role is responsible for owning program performance measurement and driving buying group analytics. The individual will be the analytical engine behind how leadership measures performance and how marketers build and activate their audiences. This is a senior individual contributor role at the intersection of B2B marketing strategy and rigorous data work. The role involves setting direction, performing the work, and raising the bar across the team without managing people. The position sits at the center of a wide stakeholder group, including marketers, sales, RevOps, product marketing, and data engineering, with the goal of ensuring the data they rely on is trustworthy, well-defined, and actually used. Success is defined by a marketing organization that trusts the numbers and acts on them with confidence.

Requirements

B2B marketing background (non-negotiable). Experience working in or alongside marketing, understanding demand gen, campaigns, and targeting.
Senior IC operator with approximately 10+ years in marketing analytics, marketing operations, or audience/GTM insights. Ability to scope and run work independently.
Strong analytical skills, fluent in SQL and the modern marketing data stack. Ability to build and maintain segmentation logic.
Stakeholder management skills, with the ability to communicate strategy with VPs and table-level detail with data engineers.
AI fluency, including experience integrating AI into work, decision-making, or problem-solving.

Nice To Haves

Familiarity with account-based marketing, buying group methodology, and TAL-based campaign planning.
Experience working with LLM tools, particularly Claude Code, to accelerate analysis, reporting, and prototyping.
Hands-on experience with a BI tool (Tableau or Power BI), a cloud warehouse (Snowflake), and the CRM/martech stack (Salesforce, marketing automation).
Python for analysis and automation.

Responsibilities

Own program performance measurement, including building and running recurring reviews tracking coverage, engagement, and pipeline contribution by solution and geo, from raw data through to the 'so what' for VP and SVP audiences.
Drive buying group analytics, measuring coverage, engagement, and progression across solutions. Track role composition to surface gaps and expansion opportunities, and translate findings into account targeting and One Teams strategy.
Own audience segmentation end to end, translating targeting requirements and campaign objectives into the account and contact dataset that powers dashboards and campaigns. Set and defend the logic for how audiences get built, prioritized, and refreshed, and surface the insights that shape go-to-market decisions.
Bridge marketing intent and data reality by understanding campaign goals and building the segments and measurement that serve those goals.
Present to senior leadership, compressing complex analyses into clear narratives for VP and SVP stakeholders to drive decisions.
Partner closely with data engineering to translate ambiguous stakeholder questions into clear specs for pipelines, refresh cycles, and dashboards, and hold the standard for what 'done' looks like.
Steward the data responsibly by maintaining a clean, well-defined, and compliant audience dataset, working within privacy guardrails, enforcing no-PII activation standards, and keeping the dataset trustworthy as accounts and ownership evolve.
Be the source of truth for marketing data by owning and defending definitions, writing documentation, and enabling stakeholders so the dataset is used correctly.