Sr. Web Merchandiser

KEEN Footwear•Portland, OR

15h•Hybrid

About The Position

The Senior Website Merchandiser delivers an outstanding online shopping experience while strengthening engagement and brand affinity. This role is responsible for developing and implementing website merchandising assortments and launch plans that will guide the growth of the US Outdoor online business. In partnership with the marketing teams, this role creates and maintains customer-centric digital merchandising plans through an integrated online go-to-market calendar, as well as manages the day-to-day execution of the website experience of the assigned categories. Working in close partnership with inventory management, brand creative, operations, analytics, digital marketing, and product development teams, this role plays a pivotal role in helping to influence future product line development and ensure that we represent the voice of our fans.

Requirements

Bachelor's Degree in Finance, Accounting, or related field required.
Minimum of five (5) or more years of related experience in an FP&A function.
Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.

Nice To Haves

Preferred experience in retail planning, buying, or allocation
Preferred experience working with a footwear, apparel manufacturer, or in the outdoor industry
Advanced understanding of fundamental eCommerce business objectives, conversion funnel, optimization tactics and key performance indicators
Excellent attention to detail and strong organizational skills to manage multiple work requests and projects with an ability to independently prioritize workload.
Strong understanding of direct response marketing activities such as SEM/SEO, remarketing/retention, display, and affiliates.
Experience with ecommerce product data, discovery and merchandising software.
Working knowledge of enterprise solutions (Shopify, Salesforce, SAP or similar)
Proficient in all MS Office functions (Excel, Word, PowerPoint, Outlook)

Responsibilities

Responsible for strategizing, implementing, and managing website merchandising programs.
Represents the US Outdoor eCommerce businesses in all phases of the product lifecycle development process and responsible for providing seasonal product forecasts.
Collaborates with the product teams to strategically grow our exclusive product initiatives.
Own the creation and management of the go-to-market calendar, partnering with cross-functional teams to ensure product campaigns and events are briefed on time, have adequate in stock inventory, planned and optimized landing pages, and marketing acquisition/retention strategies to support sell-through targets.
Accountable for the merchandise needs of special projects, including being the liaison for the digital catalog and the development of onsite merchandising features.
In partnership with the sales & demand planning teams, identify and manage strategic product lifecycle markdowns as inventory needs and seasonal timelines are identified.
Leverage internal tools to monitor sell-through performance and provide regular updates to management teams on category, product family, style, and SKU-level details.
Provide monthly, quarterly, seasonal, and key promotion performance reports, identifying opportunities or course-corrective actions when needed.
Manage attributes, taxonomy, trending keywords, and navigation structure and make recommendations to improve product pages, browsability and page depth optimization.
Partner with the digital marketing team to identify SEO opportunities to improve page titles, meta descriptions, and trending keywords on category and product pages.
Works cross functionally across the eCommerce org to ensure site merchandising and product pages tie back to site marketing, email, social, and seasonal buying behavior.
Conduct market research to benchmark key competitors, identify site or product opportunities, and selling trends to influence sell-through strategies.
Develop and articulate new sell-through tools and features to help drive roadmap of optimizations and enhancements.
Analyze and understand consumer demographics and preferences to present recommended strategies for current and future site merchandising.