Sr Web Content Consultant
About The Position
The Sr Web Content Consultant will collaborate with stakeholders and partners to create and execute an exceptional online experience. Excellent understanding of web content management, analytics, user interface design and usability is necessary. Strategy Determines strategy and approach for new products, services, or campaigns within the Businesses & Institutions section of Key.com and supports Corporate and Commercial marketing campaigns with appropriate landing pages. Determines possible solutions, creates requirements, and gathers information leveraging people within Key or partner agencies or from research/competitive analysis Stays on top of trends and consumer expectations for web experiences by reading industry reports and completing competitor analysis; watches for new innovations across all type of websites. Proactively conduct and communicate industry research to stay current on best practices in digital marketing and web user experience, competitor user interface designs, and emerging technologies. Partnership Act as a consultant, providing direction on best practices for online experience solutions to internal clients and partners. Proactively meet with partners to advise, schedule, and manage projects and content updates for key.com. Collaborates with partners within user experience, design, project management, marketing technology, analytics, product management and compliance. Communicates page strategy and requirements to the Web Content Specialist(s), who creates the pages within the content management system, Adobe Experience Manager (AEM). Project Management Reviews web page content, navigation, functionality, look and feel that supports internal partners’ business objectives while maintaining compliance with website standards, including Key’s own guidelines, WC3 and ADA. Execute strong attention to detail when reviewing pages in development & testing environment. Develop processes to ensure publishes go according to plan without negatively affecting other areas/functions of the website. Reporting & Analysis Determines key performance indicators and online/offline conversion points, documents website analytics requirements, and partners with web analytics team to provide standard reporting and interpretation to partners. General Proactively drive issues / defects to resolution.
Requirements
- Bachelor’s Degree preferred in web development, marketing, or related field.
- Minimum 4 years previous work experience in website management and/or digital marketing field.
- Excellent interpersonal skills, relationship management skills, problem-solving and decision-making skills.
- Proven ability to provide insights and recommendations to partners and stakeholders on the best approach to meeting digital marketing goals.
- Strong knowledge of HTML and experience with web content management systems, specifically component-based systems, AEM preferred.
- Strong understanding of web marketing concepts including search engine marketing, search engine optimization, knowledge of industry online best practices and web standards.
- Proven ability to recognize and edit effective web content to create compelling online experiences.
- Ability to synthesize results and combine with overall Key.com or campaigns results.
- Cultivates and thrives in a creative, energetic, innovative, and exciting environment.
- Ability to effectively manage and execute numerous projects simultaneously with minimal supervision.
- Interest in and aptitude for understanding the business, and a positive, ‘can-do’ attitude.
- Ability to take initiative, negotiate effectively and build productive relationships with business partners.
- Effective verbal and written communicator, able to communicate with a variety of audiences and management levels and translate business requirements into technical requirements.
- Ability to work both independently and as a member of a team.
Nice To Haves
- Effective analytical techniques and use of web analytics tools, such as Adobe Analytics.
- Proven experience in client servicing and vendor/agency management.
- Familiarity with mobile/responsive website principles and Javascript.
- Experience with a project management tool, such as WorkFront.
Responsibilities
- Determines strategy and approach for new products, services, or campaigns within the Businesses & Institutions section of Key.com and supports Corporate and Commercial marketing campaigns with appropriate landing pages.
- Determines possible solutions, creates requirements, and gathers information leveraging people within Key or partner agencies or from research/competitive analysis
- Stays on top of trends and consumer expectations for web experiences by reading industry reports and completing competitor analysis; watches for new innovations across all type of websites.
- Proactively conduct and communicate industry research to stay current on best practices in digital marketing and web user experience, competitor user interface designs, and emerging technologies.
- Act as a consultant, providing direction on best practices for online experience solutions to internal clients and partners.
- Proactively meet with partners to advise, schedule, and manage projects and content updates for key.com.
- Collaborates with partners within user experience, design, project management, marketing technology, analytics, product management and compliance.
- Communicates page strategy and requirements to the Web Content Specialist(s), who creates the pages within the content management system, Adobe Experience Manager (AEM).
- Reviews web page content, navigation, functionality, look and feel that supports internal partners’ business objectives while maintaining compliance with website standards, including Key’s own guidelines, WC3 and ADA.
- Execute strong attention to detail when reviewing pages in development & testing environment.
- Develop processes to ensure publishes go according to plan without negatively affecting other areas/functions of the website.
- Determines key performance indicators and online/offline conversion points, documents website analytics requirements, and partners with web analytics team to provide standard reporting and interpretation to partners.
- Proactively drive issues / defects to resolution.
Benefits
- Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.
- This position is eligible to earn a base salary in the range of $71,000.00 - $125,000.00 annually.
- Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
