Sr. Vice President | Marketing

CareATC•Tulsa, OK

11d•$175,000 - $215,000•Remote

About The Position

At CareATC, we genuinely believe in revolutionizing employer-sponsored healthcare. We're passionate about our mission and deeply committed to providing exceptional, patient-centered solutions for our clients and their employees. Shape CareATC’s Brand. Build the Marketing Engine for Growth. At CareATC, we're redefining employer-sponsored healthcare through innovative, relationship-centered solutions that improve health outcomes and empower healthier workforces. As Senior Vice President, Marketing, you'll build and lead the marketing function behind CareATC's next stage of growth. You'll shape our brand and market positioning, build scalable demand generation, strengthen our presence within the broker and consultant community, and lead go-to-market strategy for BeWell+ and our broader portfolio of healthcare solutions. This is an opportunity to build, influence, and lead—partnering with executive leadership to connect marketing strategy directly to commercial growth.

Requirements

Bachelor's degree required; MBA or equivalent advanced degree preferred
12+ years of progressive marketing leadership experience, including 5+ years in senior leadership
Demonstrated success building or scaling a marketing function
Proven experience across brand strategy, demand generation, digital marketing, and marketing operations
Ability to connect marketing strategy and performance to commercial outcomes
Executive presence with the ability to influence, collaborate, and build alignment across the organization
Ability to move effectively between enterprise strategy and hands-on execution

Nice To Haves

Healthcare, employer benefits, B2B2C, broker/consultant channel, and/or self-insured employer market experience strongly preferred

Responsibilities

Define CareATC's brand, market narrative, and competitive positioning across our health center business, BeWell+, and broader portfolio
Build scalable demand generation programs that support new employer growth and expansion within existing client relationships
Strengthen broker and consultant channels through targeted marketing, co-marketing, and sales enablement strategies
Lead go-to-market positioning, messaging, and commercialization strategy for BeWell+ and other growth solutions
Own digital and content strategy, marketing automation, CRM infrastructure, measurement, and attribution
Develop client marketing strategies that support engagement, retention, expansion, and compelling market proof points
Build and lead the marketing team while managing agency and external partner relationships
Partner across executive leadership, Growth, Sales, Product, Client Success, Operations, and Clinical teams to align marketing with commercial KPIs and enterprise strategy