Sr Strategist-1

Adelphi Group•Birmingham, MI

4d•Hybrid

About The Position

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences. MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. We are looking for a Sr. Strategist who is a strategic contributor that marries customer experience planning with storytelling. As an insatiably curious knowledge gatherer, you’ll lead and drive the strategy, development, execution and stewardship of digital products and capabilities. You will also make both proactive and reactive recommendations for other emerging digital initiatives based on client requirements and needs.

Requirements

5+ years of related strategy and /or planning experience.
Consumer experience, content strategy and/or user experience knowledge preferred
Bachelor’s degree preferred; concentration in advertising, marketing, business administration, and/or communications preferred
Ideal candidate will have strong knowledge of digital strategy and track record of delivering complex strategy assignments
Proven track record of leading strategic initiatives and guiding cross-functional teams.
Deep understanding of digital strategy, audience segmentation, customer journey mapping, and omnichannel engagement.
Strong presentation and storytelling skills, with experience influencing senior stakeholders.
Expertise in qualitative and quantitative research methodologies, with the ability to translate insights into strategic opportunities.
Demonstrated ability to drive innovation, challenge the status quo, and implement emerging digital trends.
Comfortable working in high-pressure, fast-paced, and ambiguous environments, adapting strategies based on evolving needs.
Ability to articulate and educate Clients and team members on Digital strategy, trends, challenges
Ability to analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendation

Responsibilities

Act as a utility player, bringing existing knowledge to strategy development and learning new things quickly as opportunities come up
Be an advocate and driver of word-class customer experience strategies as they relate to digital products
Formulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client’s objectives and strategies
Assume lead or support role (depending on the project) for integration of client’s digital efforts and demonstrate full understanding of client’s businesses as basis for all future work
Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration
Assume ultimate responsibility for products and concepts, both strategic and implementation
Investigate all new digital opportunities from a broad perspective to determine appropriateness and soundness of idea
Continually seek innovative and breakthrough ideas, approaches and solutions
Keep up to date with emerging digital trading platforms, identifying those with benefit, scaling the opportunity and helping advise on implementation
Providing direction and insight to multi-disciplined teams of designers, user experience developers and account team members, looking for innovative solutions and engaging experiences
Deliver digital ecosystems supporting with client’s business objectives
Take on a thought leadership role, surfacing new ideas, capabilities and customer needs proactively
Develop and lead engaging and strategically on point presentations