Sr. Story Producer

Golden Hippo • Los Angeles, CA

2d • $90,000 - $120,000 • Hybrid

About The Position

As the Sr. Story Producer for Golden Hippo, you will write, direct, and produce direct response video ads that acquire new customers across FB/IG, YouTube, TikTok and other social channels for brands that sell supplements, pet food, and beauty products directly to consumers. Oversee the creative execution of short-form and long-form Marketing videos using a data-driven, test-and-learn approach across the entire project lifecycle, from ideation to testing and optimization. Conceptualize new angles, write scripts, oversee on-set execution, and supervise editors on final edits and deliveries to Media Buying team(s). Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent. Work with videographers to gather video assets (i.e. Identify needed video cover, set-up locations and direct videographers to shoot b-roll). Analyze performance data, and use data to create incremental video optimizations that scale. Become specialized in at least one brand and/or multiple offers and own Storyteller’s creative contributions to those brands/offers. Informally mentor/manage a Junior Story Producer and improve their creative output. Own communications between Storytellers and external stakeholders regarding testing pipeline and prioritization for offers you own. Regularly report on brand/offers performance to ACD and/or CD. Owning creative deliveries on an offer including writing/optimizing VSL scripts.

Requirements

• Exceptional non-fiction storytelling skills (ie broadcast journalism, documentary filmmaking).
• Exceptional copywriting skills.
• Mastery of on-set creative leadership.
• Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.
• Deep understanding of digital mediums.
• A highly creative self-starter who can work both independently and collaborate well with different teams.
• Ability to work in a fast-paced and ever-changing environment.
• Management and mentorship experience with evidence of success.
• 5-7 years writing & directing in a visual medium.

Nice To Haves

• Bachelor's Degree in Writing, Film, or a related field (preferred)
• 8-10 years experience writing & directing in a visual medium, ideally with some advertising/marketing experience (preferred)
• Management experience (preferred)

Responsibilities

• Oversee the creative execution of short-form and long-form Marketing videos using a data-driven, test-and-learn approach across the entire project lifecycle, from ideation to testing and optimization.
• Conceptualize new angles, write scripts, oversee on-set execution, and supervise editors on final edits and deliveries to Media Buying team(s).
• Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent.
• Work with videographers to gather video assets (i.e. Identify needed video cover, set-up locations and direct videographers to shoot b-roll).
• Analyze performance data, and use data to create incremental video optimizations that scale.
• Become specialized in at least one brand and/or multiple offers and own Storyteller’s creative contributions to those brands/offers.
• Informally mentor/manage a Junior Story Producer and improve their creative output.
• Own communications between Storytellers and external stakeholders regarding testing pipeline and prioritization for offers you own.
• Regularly report on brand/offers performance to ACD and/or CD.
• Owning creative deliveries on an offer including writing/optimizing VSL scripts.

Benefits

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company.
• Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
• Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
• Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
• Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
• Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior