Sr. Story Producer

Golden Hippo•Woodland Hills, CA

1d•Hybrid

About The Position

As the Sr. Story Producer for Golden Hippo, you will write, direct, and produce direct response video ads that acquire new customers across FB/IG, YouTube, TikTok and other social channels for brands that sell supplements, pet food, and beauty products directly to consumers. Oversee the creative execution of short-form and long-form Marketing videos using a data-driven, test-and-learn approach across the entire project lifecycle, from ideation to testing and optimization. Conceptualize new angles, write scripts, oversee on-set execution, and supervise editors on final edits and deliveries to Media Buying team(s). Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent. Work with videographers to gather video assets (i.e. Identify needed video cover, set-up locations and direct videographers to shoot b-roll). Analyze performance data, and use data to create incremental video optimizations that scale. Become specialized in at least one brand and/or multiple offers and own Storyteller’s creative contributions to those brands/offers. Informally mentor/manage a Junior Story Producer and improve their creative output. Own communications between Storytellers and external stakeholders regarding testing pipeline and prioritization for offers you own. Regularly report on brand/offers performance to ACD and/or CD. Owning creative deliveries on an offer including writing/optimizing VSL scripts.

Requirements

Exceptional non-fiction storytelling skills (e.g., broadcast journalism, documentary filmmaking).
Exceptional copywriting skills.
Mastery of on-set creative leadership.
Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.
Deep understanding of digital mediums.
A highly creative self-starter who can work both independently and collaborate well with different teams.
Ability to work in a fast-paced and ever-changing environment.
Management and mentorship experience with evidence of success.
5-7 years writing & directing in a visual medium.

Nice To Haves

Bachelor’s Degree in Writing, Film, or a related field.
8-10 years experience writing & directing in a visual medium, ideally with some advertising/marketing experience.
Management experience.

Responsibilities

Write, direct, and produce direct response video ads for social channels.
Oversee creative execution of short-form and long-form marketing videos.
Conceptualize new angles, write scripts, and oversee on-set execution.
Supervise editors on final edits and deliveries.
Conduct documentary-style, on-camera interviews.
Work with videographers to gather video assets.
Analyze performance data and create video optimizations.
Become specialized in at least one brand/offer and own creative contributions.
Informally mentor/manage a Junior Story Producer.
Own communications with external stakeholders regarding testing pipeline and prioritization.
Regularly report on brand/offers performance to ACD and/or CD.
Own creative deliveries on an offer including writing/optimizing VSL scripts.

Benefits

Comprehensive Healthcare Coverage – 100% of premiums covered for employee-only medical, dental, and vision plans.
Bonus Opportunities – Annual and monthly bonus programs tied to performance.
401(k) matching up to 3.5%.
Company-sponsored Employee Stock Ownership Plan (ESOP).
Accrual of up to 15 days of vacation in the first year.
6 paid sick and mental health days.
Employee Assistance Program.
Company closure dates.
Free weekly yoga and meditation classes.
Expanded mental health benefits.
Mentorship program.
Continuous learning opportunities.
Performance-based pay increases.
Charity sponsorships.
Cell/internet reimbursement.
Free employee products.
Annual events.