Sr. Specialist, Experiential Marketing - Event Strategy & Experience Design

Verisk Analytics•Jersey City, NJ

3d•Hybrid

About The Position

Verisk’s Experiential Marketing team creates the moments where our brand, solutions, clients, and people come together. From industry tradeshows and flagship conferences to hosted client engagements, employee experiences, sponsorship programs, and immersive activations, this team designs high-impact experiences that build relationships, strengthen market presence, and drive measurable business value. As a Sr. Specialist, Experiential Marketing – Engagement Strategy & Experience Design, you’ll help shape how attendees, sponsors, partners, prospects, and internal stakeholders experience Verisk across a broad portfolio of more than 300 annual events. This role is part strategist, part experience designer, and part project driver—ideal for someone who loves turning business goals into thoughtful, engaging, and well-executed event experiences. In this role, you’ll partner closely with the Engagement Strategy Manager and cross-functional teams across Marketing, Sales, Creative, Corporate Communications, business units, event planning, analytics, and external vendors. You’ll support engagement strategies for tradeshows, conferences, hosted experiences, employee programs, sponsorships, Solutions Gallery experiences, event technology, content planning, and post-event measurement—helping ensure every experience is aligned, audience-focused, and built to deliver outcomes. This is a strong opportunity for an experienced event or experiential marketer who is ready to grow beyond execution into broader strategy, audience engagement, stakeholder influence, and performance-driven event design. You’ll contribute to large-scale flagship programs while also helping build the frameworks, tools, insights, and best practices that make Verisk’s experiential marketing function more scalable, consistent, and effective. The position requires an in-office presence of 2-3 days per week, with additional onsite support as needed for events. Candidates should be comfortable traveling up to 20% and working occasional overtime or irregular hours to support event schedules and business needs.

Requirements

Bachelor's degree in Events, Marketing, Communications, Business, Hospitality, or related field.
Corporate Events Professional (5+ years)
Minimum 5 years of experience in experiential marketing, event marketing, tradeshow marketing, sponsorship marketing, conference management, or a related field
Experience supporting strategic event programs, conferences, tradeshows, sponsorships, or exhibit marketing initiatives
Demonstrated experience managing multiple projects and stakeholders simultaneously
Experience presenting recommendations, insights, or project updates to stakeholders and leadership teams
Experience developing project plans, timelines, and cross-functional communications
Experience working with vendors, agencies, sponsors, exhibitors, or event technology partners
Familiarity with attendee engagement strategies, sponsorship programs, event technology platforms, and measurement frameworks
Experience working within a matrixed corporate environment and supporting multiple business stakeholders
Experience with event technology platforms including Cvent and related event engagement tools preferred
Strong project management and organizational skills
Excellent written, verbal, and presentation communication skills
Ability to manage multiple priorities and deadlines in a fast-paced environment
Strong stakeholder management and relationship-building skills
Analytical mindset with the ability to interpret event performance data and identify actionable insights
Proficiency in Microsoft PowerPoint, Excel, Teams, and project management tools (e.g., Asana)
Experience building executive-ready reports and presentations
Ability to think strategically while managing tactical execution details
Strategic thinker who enjoys solving complex business and marketing challenges
Naturally curious and passionate about emerging trends in experiential marketing
Strong collaborator with a high level of emotional intelligence
Self-starter who can operate independently while contributing as part of a team
Creative problem-solver who balances innovation with practicality
Adaptable and comfortable working in a fast-paced, evolving environment
Results-oriented with strong accountability and follow-through
Continuously learning and seeking opportunities for personal and professional growth
Positive, team-first mindset with a strong desire to support colleagues and business partners
Passionate about creating experiences that deliver measurable business value
Innovative and creative thinker: pioneer who embraces bold ideas
Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
“Let’s go” attitude: optimist, contagious enthusiast, sees the upside
Accountability matters: drives for results as coach and team player; bias to outcomes
Exhibits aptitude: always learning and growing; constantly attempts new experiences
Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
Grit: passionate, self-directed and motivated; demonstrates endurance

Nice To Haves

PMP, CMP, CEM, or other relevant certifications are a plus

Responsibilities

Support the development and execution of engagement strategies across Verisk's event portfolio, including: Partner with the Engagement Strategy Manager to develop attendee engagement strategies for tradeshows, conferences, hosted events, and employee experiences
Support the design and evolution of attendee journeys, identifying opportunities to improve audience engagement before, during, and after events
Assist in the development of experiential concepts, activations, networking opportunities, and engagement programs that align with business objectives
Contribute to the planning and growth of the Emerging Professionals program and other audience-specific initiatives
Support exhibit and booth experience planning, including messaging alignment, audience flow, engagement opportunities, and experience optimization
Research industry trends, competitive activations, and emerging experiential best practices to inform future event strategies
Collaborate with teams across Marketing (e.g., Account-Based Marketing, Brand Strategy, Integrated Marketing, and Corporate Communications) to identify opportunities, share insights, and develop experiences that strengthen Verisk's presence and differentiation in the market (both domestically and internationally)
Support sponsorship and partner engagement programs across flagship and industry events, including: Assist in the development of sponsorship packages, benefits, and activation opportunities
Support sponsor and exhibitor communication plans, fulfillment tracking, and deliverable management
Coordinate planning timelines, budgets, and deliverables for Solutions Gallery and partner engagement programs
Support vendor sourcing, partner relationships, and budget tracking for Solutions Gallery and experiential activations
Track sponsorship assets, requirements, and fulfillment to ensure a positive partner experience
Support onsite sponsor, exhibitor, and solutions gallery experience execution as needed
Support the adoption and optimization of event technology and measurement programs, including: Collaborate with event technology, Cvent, and analytics teams to support engagement-focused technology initiatives
Assist in evaluating new event technologies, attendee engagement tools, and experiential innovations
Support data collection and reporting efforts across events
Develop post-event reports, dashboards, and insights to measure attendee engagement, sponsor value, and event performance
Analyze attendee behavior, satisfaction, and engagement metrics to identify trends and opportunities for improvement
Help maintain measurement frameworks and KPI standards across experiential programs
Support strategic planning and cross-functional alignment efforts, including: Develop project plans, timelines, and planning calendars for assigned initiatives
Assist with content planning processes in partnership with integrated marketing and business stakeholders
Manage stakeholder communications, meeting notes, action items, and project documentation
Coordinate cross-functional planning activities with integrated marketing, sales, creative, and business teams
Support executive presentations, planning documents, and strategic recommendations
Ensure projects remain on schedule and stakeholders remain informed throughout the planning process