Sr. Product Marketing Manager – Event Experience Programs

Salesforce • Indianapolis, IN

1d

About The Position

Salesforce is looking for a strategic, execution-oriented Senior Product Marketing Manager to own high-touch event experience programs that drive engagement with Salesforce's most important accounts. This role sits at the intersection of product marketing, field sales, and experiential — responsible for delivering meaningful, measurable moments for top accounts, SICs, CABs, and ABM-targeted audiences. Agentforce is the future of AI, and you are the future of Salesforce.

Requirements

• 5-7 years of product marketing, field marketing, or event marketing experience — ideally in a B2B SaaS environment
• Demonstrated experience running executive-level programs (CABs, SICs, EBCs, or equivalent)
• Strong storytelling skills — able to distill complex product value into clear, executive-level narratives tailored to specific accounts and personas
• Experience with ABM strategy and working closely with field sales and account teams
• Highly organized with strong program management skills and the ability to manage multiple events simultaneously
• Familiarity with Salesforce products and the Sales/Revenue technology within the ecosystem a strong plus

Responsibilities

• Lead end-to-end planning, strategy, and logistics for Salesforce Innovation Center engagements and Customer Advisory Board sessions, including agenda development, speaker prep, account team coordination, and post-event follow-up.
• Partner with field sales, Chief Customer Office (CCO), and account teams to design curated event experiences that accelerate pipeline and deepen executive relationships with named top accounts.
• Collaborate with ABM and Demand Generation teams to develop targeted event programs aligned to account-specific priorities, ensuring relevant product narratives and content reach the right stakeholders.
• Develop and adapt Agentforce Sales messaging for executive audiences attending SICs, CABs, top account engagements and 3rd Party events — translating portfolio value into compelling, tailored conversations.
• Work in lock-step with Events & Scaled Programs leadership, PMMs, AEs, CCO leads, and SE teams to ensure alignment on event strategy, coverage, and execution.
• Track engagement, pipeline influence, and program outcomes; publish insights to optimize future programming.

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed