Sr. Specialist, Digital Shelf
About The Position
The Wella Company is seeking a Sr Digital Shelf Specialist to manage data, insights, and coordination for global digital shelf performance. This role involves managing the NielsenIQ relationship, owning digital shelf KPIs, and collaborating with market teams to improve performance and identify opportunities. The specialist will act as a liaison between digital shelf data and those who use it, translating signals from content, availability, search, ratings, and pricing into actionable steps for market teams. Additionally, this role will be responsible for training, onboarding, and establishing a reporting cadence to ensure markets are proficient in digital shelf performance and equipped to enhance it. The position reports to the Global eCommerce team and requires a detail-oriented, data-fluent coordinator who is motivated by improving fundamental market execution and can transform dashboards into actionable to-do lists.
Requirements
- 3+ years of relevant experience in eCommerce, digital shelf, category/content management, retail analytics, or a comparable data-and-insights coordination role.
- Hands-on experience with digital shelf or retail analytics platforms; direct NielsenIQ experience (Brandbank / Digital Shelf) is strongly preferred.
- Strong data fluency; comfortable turning performance data into clear, prioritized actions.
- Highly organized with the ability to manage multiple markets and stakeholders simultaneously.
- Excellent communication and training skills; able to make complex data accessible to non-specialists.
- Analytical thinker with strong problem-solving skills and sound judgment.
- Business-minded, detail-oriented, and process-driven.
- Effective at managing workflows, monitoring performance, and driving follow-through.
- Creative and proactive, with a focus on continuous improvement and practical solutions.
- Demonstrates initiative, adaptability, accountability, and a strong learning mindset.
- Collaborative team player with strong interpersonal and communication skills.
Nice To Haves
- Experience in beauty, CPG, or a fast-moving consumer business is preferred.
Responsibilities
- Own the day-to-day relationship with NielsenIQ, including support requests, issue resolution, and platform adoption.
- Manage digital shelf KPIs across content, availability, search visibility, ratings & reviews, and pricing and maintain it as the single source of truth across markets.
- Evaluate performance trends and recommend corrective actions and growth opportunities across markets.
- Translate digital shelf data into clear insights and actionable recommendations for market teams.
- Partner with market teams to improve digital shelf performance and address identified gaps.
- Consult with market teams on KPI performance and recommend actions to improve results.
- Serve as a subject matter expert and trusted advisor on digital shelf performance, tools, and best practices.
- Coordinate follow-up actions and help drive accountability across markets.
- Deliver onboarding and training on digital shelf tools, standards, and KPIs.
- Own recurring digital shelf reporting for markets and global stakeholders.
- Maintain reporting templates, dashboards, and scorecards to ensure consistent performance tracking.
- Guide markets in building digital shelf capabilities and improving execution through data-driven recommendations.
Benefits
- health insurance
- life and disability insurance
- 401(k) retirement plan
- paid holidays
- paid time off (PTO)
- annual bonus plan or variable pay
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
