Sr. Specialist, Digital Shelf

Wella Professionals•New York City, NY

5d•Hybrid

About The Position

The Wella Company is seeking a Sr Digital Shelf Specialist to manage data, insights, and coordination for global digital shelf performance. This role involves managing the NielsenIQ relationship, owning digital shelf KPIs, and collaborating with market teams to improve performance. The specialist will act as a liaison between digital shelf data and action-takers, translating content, availability, search, ratings, and pricing signals into actionable steps for market teams. Responsibilities also include owning training, onboarding, and reporting to ensure markets are proficient in digital shelf performance and equipped to enhance it. This position reports to the Global eCommerce team and requires a detail-oriented, data-fluent coordinator who can transform dashboards into actionable plans.

Requirements

3+ years of relevant experience in eCommerce, digital shelf, category/content management, retail analytics, or a comparable data-and-insights coordination role.
Hands-on experience with digital shelf or retail analytics platforms; direct NielsenIQ experience (Brandbank / Digital Shelf) is strongly preferred.
Strong data fluency; comfortable turning performance data into clear, prioritized actions.
Highly organized with the ability to manage multiple markets and stakeholders simultaneously.
Excellent communication and training skills; able to make complex data accessible to non-specialists.

Nice To Haves

Experience in beauty, CPG, or a fast-moving consumer business is preferred.

Responsibilities

Own the day-to-day relationship with NielsenIQ, including support requests, issue resolution, and platform adoption.
Manage digital shelf KPIs across content, availability, search visibility, ratings & reviews, and pricing, serving as the single source of truth across markets.
Evaluate performance trends and recommend corrective actions and growth opportunities across markets.
Translate digital shelf data into clear insights and actionable recommendations for market teams.
Partner with market teams to improve digital shelf performance and address identified gaps.
Consult with market teams on KPI performance and recommend actions to improve results.
Serve as a subject matter expert and trusted advisor on digital shelf performance, tools, and best practices.
Coordinate follow-up actions and help drive accountability across markets.
Deliver onboarding and training on digital shelf tools, standards, and KPIs.
Own recurring digital shelf reporting for markets and global stakeholders.
Maintain reporting templates, dashboards, and scorecards to ensure consistent performance tracking.
Guide markets in building digital shelf capabilities and improving execution through data-driven recommendations.