Sr Specialist - Digital Content Strategy (Memphis, TN or Remote in USA)

St. Jude Children’s Research Hospital • Memphis, TN

22d • Remote

About The Position

Shape the digital voice of ALSAC and St. Jude Children’s Research Hospital. We’re seeking a Sr. Specialist – Digital Content Strategy to lead content initiatives that inspire action and deepen engagement. In this role, you’ll craft user-first, mobile-first strategies that connect millions of supporters to our mission—helping save children’s lives.

Requirements

• Experience: 5+ years in web content strategy, UX writing, or digital marketing, with at least 3 years focused on web content development.
• Education: Bachelor’s degree in Journalism, English, Marketing, Advertising, or Information Technology.
• Skills: Expertise in CMS and digital publishing workflows.
• Strong writing, editing, and storytelling skills with impeccable grammar.
• Familiarity with HTML, Adobe Photoshop, and visual HTML tools (Dreamweaver a plus).
• Ability to thrive in a fast-paced, collaborative environment with tight deadlines.
• Mindset: Strategic thinker, detail-oriented, adaptable to new technologies, and passionate about creating meaningful digital experiences.

Responsibilities

• Lead Content Strategy: Develop and execute strategies for stjude.org and microsites to drive engagement and conversions.
• Collaborate Across Teams: Partner with fundraising, UX, design, and technical teams to deliver content aligned with business goals and user needs.
• Create & Curate: Write and edit compelling web copy, page structures, and micro-content.
• Oversee CMS content production and enforce brand standards.
• Innovate & Optimize: Adapt print content for digital, leverage emerging technologies, and implement best practices for SEO, accessibility, and usability.
• Own the CMS Experience: Serve as the business owner for CMS authoring tools, define requirements for templates/components, and lead training for internal users.
• Drive Campaign Success: Develop content for online fundraising promotions, banner ads, dynamic news, and digital campaigns.
• Mentor & Lead: Guide junior content specialists, lead editorial meetings, and champion governance plans for consistency and quality.

Benefits

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees