Director, TV Strategy & Performance (Memphis, TN or Remote in USA)

ALSAC • Memphis, TN

60d • Remote

About The Position

The Director of TV Strategy & Performance is a strategic leader responsible for driving the planning, activation, optimization, and measurement of all television efforts—including Linear TV, Connected TV (CTV), and Over-the-Top (OTT) platforms. This role is pivotal in delivering data-driven performance, rigorous testing, and seamless execution in collaboration with internal teams and external agencies. You will lead a high-performing team focused on channel strategy, activation, experimentation, and performance management, ensuring investments deliver measurable impact on fundraising and brand goals.

Requirements

• Bachelor’s degree in business administration, Finance, Mathematics, Marketing, or a related analytical field.
• 8+ years of experience in TV planning and buying, including Linear TV and CTV.
• Proven leadership in managing internal teams and external agencies across DRTV, Brand TV, and CTV.
• Deep expertise in programmatic CTV executions, including private marketplaces, bidding strategies, and audience development.
• Strong understanding of TV measurement tools (e.g., iSpot, VideoAmp, Nielsen).
• Experience with media mix modeling and attribution in multi-channel environments.
• Exceptional storytelling and analytical skills with the ability to synthesize complex data into actionable insights.

Responsibilities

• Channel Strategy & Planning
• Activation Oversight
• Performance Management
• Experimentation & Innovation
• Cross-Functional Collaboration
• Vendor & Agency Management
• Team Leadership

Benefits

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees