Director, TV Strategy & Performance (Memphis, TN or Remote in USA)

St. Jude Children’s Research Hospital • Memphis, TN

4d • Remote

About The Position

At ALSAC you do more than make a living; you make a difference. We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.® Job Description The Director of TV Strategy & Performance is a strategic leader responsible for driving the planning, activation, optimization, and measurement of all television efforts—including Linear TV, Connected TV (CTV), and Over-the-Top (OTT) platforms. This role is pivotal in delivering data-driven performance, rigorous testing, and seamless execution in collaboration with internal teams and external agencies. You will lead a high-performing team focused on channel strategy, activation, experimentation, and performance management, ensuring investments deliver measurable impact on fundraising and brand goals.

Requirements

• Bachelor’s degree in business administration, Finance, Mathematics, Marketing, or a related analytical field.
• 8+ years of experience in TV planning and buying , including Linear TV and CTV.
• Proven leadership in managing internal teams and external agencies across DRTV, Brand TV, and CTV.
• Deep expertise in programmatic CTV executions, including private marketplaces, bidding strategies, and audience development.
• Strong understanding of TV measurement tools (e.g., iSpot, VideoAmp, Nielsen).
• Experience with media mix modeling and attribution in multi-channel environments.
• Exceptional storytelling and analytical skills with the ability to synthesize complex data into actionable insights.

Responsibilities

• Channel Strategy & Planning Develop and lead comprehensive TV strategies aligned with campaign objectives and audience insights. Translate performance data into compelling narratives that inform executive decision-making and guide cross-functional teams. Identify strategic opportunities, business risks, and optimization levers across the media funnel.
• Activation Oversight Oversee execution of TV buys across Linear, CTV, and OTT platforms, ensuring quality, compliance, and speed-to-market. Implement and evolve best practices in bidding, budget management, ad operations, and reporting.
• Performance Management Monitor and optimize campaign performance using attribution models, lift studies, and third-party measurement tools. Define and manage KPIs and investment scenarios aligned with strategic objectives.
• Experimentation & Innovation Design and lead testing roadmaps to evaluate creative, audience targeting, and media placements. Foster a culture of curiosity and continuous learning, encouraging teams to explore performance drivers from multiple perspectives.
• Cross-Functional Collaboration Partner with analytics, creative, and audience strategy teams to ensure efforts align with broader organizational goals.
• Vendor & Agency Management Lead relationships with buying agencies, measurement partners, and platform vendors to ensure strategic alignment and executional excellence.
• Team Leadership Build, mentor, and inspire a high-performing team across strategy, activation, experimentation, and performance. Promote growth in TV practices through technology adoption, learning agendas, thought leadership, and ongoing training.

Benefits

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees