Sr. Social Media & Content Manager

Care.com•Dallas, TX

20d•$75,000 - $85,000•Hybrid

About The Position

We are seeking a creative and strategic Senior Social Media & Content Manager — reporting to the Group Manager, Social Media & Content — to help drive Care.com's social presence and brand storytelling. This role is for someone who is deeply fluent in how social media works in 2026: not just what to post, but why it travels, who it reaches, how it builds long-term brand authority, and how it contributes to LLM and AI citation. You'll own Care.com's executive social program, lead social listening and performance reporting, and contribute to the content engine that keeps Care.com relevant and engaging across channels. The ideal candidate is an exceptional writer, a sharp cultural observer, and someone who gets genuinely excited about the intersection of creativity and data.

Requirements

5+ years of experience in social media, content strategy, or digital communications — ideally at a consumer-facing brand or tech company.
Demonstrated experience with executive or personal brand social content — you've written in someone else's voice and made it feel genuinely human.
Exceptional writing and editing skills, with the ability to adapt tone and style across multiple executive voices and content formats.
Strong analytical skills — comfortable pulling platform data, finding the insight, and presenting it in a way that drives a decision.
Deep fluency in how social platforms work: not just best practices, but the real mechanics of what travels, what gets cited, and why.
Proficiency with Sprout Social or comparable social media management and listening tools.
Ability to manage multiple projects simultaneously and work cross-functionally in a fast-moving environment.
Demonstrated proficiency in utilizing generative AI tools (e.g., LLMs) to augment content creation, drive efficiencies, and scale output, while demonstrating awareness of responsible and ethical AI use.
Awareness of how organic social content intersects with AI-generated answers, GEO, and LLM visibility, plus genuine curiosity and initiative to learn.
Mission-driven mindset and interest in caregiving, family care, social impact, or the future of work.
Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Responsibilities

Own and evolve Care.com's executive social program — developing distinct, authentic content strategies for individual leaders on LinkedIn and beyond, writing in their voice, and building their presence as credible thought leaders in the caregiving and future-of-work space.
Identify cultural moments, trending topics, and industry conversations where Care.com's executives can add genuine value — and move quickly to capitalize on them.
Lead social listening efforts, including monitoring brand mentions, sentiment, and emerging conversations, and translating findings into actionable creative and strategic recommendations for the team.
Own organic social reporting for assigned workstreams, including data sourcing, analysis, and executive-ready summaries. Manage the day-to-day relationship with our social listening vendor (Sprout Social), including dashboard development, reporting cadences, and tool optimization.
Partner with analytics teams to connect organic performance to broader marketing outcomes.
Contribute social content ideas, copy, and creative direction across brand and campaign initiatives — staying ahead of platform trends and format shifts and bringing them to the team proactively.
Support community management and platform engagement across Care.com's owned channels.
Collaborate with cross-functional stakeholders across Marketing, Product, Creative Studio, and Legal to align social content with broader business priorities.