Sr. SEO Manager

CDS GlobalChicago, IL
$90,000 - $120,000Hybrid

About The Position

As a Sr. Manager, SEO, you will provide day-to-day SEO & GEO leadership for advanced/large clients to drive organic growth and ensure the success of our clients’ digital marketing campaigns. You will broaden overall engagements with your cross-channel knowledge, and you can lead more junior SEO personnel on enterprise-level clients. This role requires an advanced understanding of SEO best practices, analytics, and emerging search paradigms such as generative AI, zero-click search, and multi-modal discovery. The Sr. Manager participates in new business pitches and helps shape the company’s SEO & GEO product offering. The ideal candidate will have a proven track record of successful SEO engagements, demonstrated leadership skills, and the ability to work collaboratively with cross-functional teams to realize outcomes for clients. This is a full-time role and requires 2 days per week in the office.

Requirements

  • 6+ years’ experience working in SEO for agencies or large brands.
  • Extensive understanding of SEO principles, best practices, and industry trends
  • Experience designing and applying GEO tactics to realize KPI growth for enterprise-level brands
  • Strong analytical skills: ability to draw conclusions from data and take action accordingly.
  • Results-driven with strong business acumen
  • Strong Web analytics experience across key platforms like Google Analytics & Adobe Analytics
  • Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript, and web design technologies
  • Possess strong storytelling and presentation capabilities.
  • Ability to pivot quickly and work in a rapidly changing environment and adapt, as necessary.
  • Highly organized with excellent analytical, time management, problem-solving, and project management abilities
  • Proven ability to manage multiple projects and clients simultaneously.
  • Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
  • Excellent communication skills, both written and verbal
  • Strong mathematical and writing skills.
  • Able to work well in a team environment and have a positive attitude.

Nice To Haves

  • Bachelor’s degree in business, marketing, computer science, information technology, or related field strongly preferred.

Responsibilities

  • Develop and implement comprehensive SEO-focused strategies that align with clients’ business goals.
  • Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
  • Serve as a primary day-to-day point of contact for key client accounts, ensuring satisfaction and success with engagements focused on SEO.
  • Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
  • Oversee the execution of comprehensive SEO & GEO programs, including technical SEO, content optimization, proof and entity strategy, and adjacent services (i.e., Content Creation, CMS enhancements, landing pages, and digital analytics).
  • Utilize advanced SEO tools and analytics platforms, including the iCrossing proprietary toolset, to monitor, analyze, and report on campaign performance.
  • Identify opportunities for optimization and growth and implement changes to improve and expand SEO focused engagements.
  • Develop and deliver comprehensive SEO, AI, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
  • Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
  • Mentor and guide more junior SEO professionals, fostering a culture of continuous learning and innovation.
  • Identify needs and help develop training materials for enhanced and expanded ways of working for SEO focused client engagements.
  • Work with cross-functional teams with resources from Business Solutions and Transformation Strategy, Experience Design & Content Solutions, Media, and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
  • Stay up to date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
  • Create demand for iCrossing services through developing industry POVs and thought leadership papers.
  • Craft compelling client case studies to support marketing-influenced leads.

Benefits

  • Medical, dental, vision, life, and disability insurance
  • 401(k) Retirement Plan
  • Flexible Spending & Health Savings Account
  • Paid holidays, vacation, and sick time
  • Parental Leave
  • Employee assistance program and other company benefits.
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