Sr. Manager, Website Optimization & SEO

10x Genomics•Pleasanton, CA

7d•Hybrid

About The Position

10x Genomics is a company dedicated to accelerating biological understanding and enabling scientists to make groundbreaking discoveries. The Sr. Manager, Website Optimization & SEO will be responsible for the performance of 10xgenomics.com as a marketing asset. This role, reporting to the Director of Global Digital Marketing, focuses on the technical health of the site for search engines and AI answer engines, enhancing organic visibility across search and AI-driven discovery, and improving the conversion performance of key pipeline and e-commerce pages. This is an audit, analytics, and influence-focused role, requiring collaboration with web engineering, web product, and content teams to identify, prioritize, and track issues to resolution, rather than direct content creation or coding.

Requirements

5+ years of experience in SEO, website optimization, or digital marketing with direct ownership of a B2B website's organic and conversion performance.
Hands-on experience with technical SEO auditing and remediation on enterprise-scale or multi-region websites.
Experience leading conversion optimization or experimentation programs, in partnership with product and engineering teams.
Bachelor's degree or equivalent experience.
Technical SEO depth: Hands-on expertise diagnosing and prioritizing technical SEO issues on large, complex B2B websites.
AEO fluency: Working understanding of how AI answer engines discover, cite, and summarize web content, and a point of view on how to measure and improve it.
Conversion optimization: Experience running or leading conversion analysis and A/B or multivariate testing programs, including hypothesis development, test design, and reading results correctly.
Analytics: Strong command of GA4 (or equivalent), Google Search Console, crawling tools (Screaming Frog, Lumar, Botify, or similar), and testing platforms.
Comfortable in spreadsheets and dashboards; SQL a plus.
Influence without authority: Track record of driving change through teams you do not manage, especially engineering and product teams, by bringing clear data, clear priorities, and clear asks.
Communication: Able to explain technical findings to marketers and business impact to engineers, and to present a site health or conversion story to senior leadership in plain language.
Prioritization: Comfortable saying what matters most and what can wait, and defending that call with evidence.

Nice To Haves

Experience in life sciences, biotech, or another technical B2B industry with long, research-driven purchase cycles.
Experience with B2B e-commerce or quote-to-order web experiences.
Demonstrated work on AI answer engine visibility, including measurement.
Experience working alongside a dedicated web engineering or web product team, rather than owning the site directly.
Experience with headless CMS environments and structured data at scale.
Experience managing SEO or conversion agencies or vendors.

Responsibilities

Conduct recurring technical audits of 10xgenomics.com, covering crawlability, indexation, site architecture, internal linking, redirects, broken pages/links, page speed, structured data, and international targeting.
Translate audit findings into a prioritized, business-justified backlog for the web engineering team, including impact estimates and acceptance criteria.
Track remediation efforts to completion and report on site health trends, maintaining a health scorecard for leadership.
Define and maintain SEO and marketing best-practice standards for new pages, templates, and site launches, reviewing major releases before and after deployment.
Develop and own the organic search strategy, including keyword/topic opportunity analysis, competitive gap analysis, and roadmap development.
Own Answer Engine Optimization (AEO) for visibility in AI-driven discovery platforms (e.g., ChatGPT, Perplexity, Google AI Overviews), focusing on structured data, content structure, entity clarity, and measurement.
Provide briefs to the content team detailing content creation or updates based on search demand and gap analysis.
Own organic performance reporting, including visibility, rankings, organic traffic, and organic contribution to leads and e-commerce revenue.
Analyze user behavior on key marketing and e-commerce pages to identify friction points and conversion losses.
Develop and own digital marketing's conversion optimization recommendations and the marketing side of the testing roadmap.
Partner with web product management and engineering to ensure marketing priorities are scheduled, built, and measured.
Set conversion standards for campaign landing pages and review high-value pages before launch.
Build a collaborative partnership with web engineering and web product teams based on shared data and backlog.
Provide search insights to shape content creation and structure.
Support paid media, email, webinar, and ABM programs with landing page and search guidance.
Ensure web analytics, tagging, and attribution support measurement needs.
Manage the SEO, crawling, and conversion testing tool stack for marketing and any agency support.