Sr Retention Marketing Specialist
About The Position
The Sr Retention Marketing Specialist supports QVC and HSN, and owns the strategy, optimization, and execution of triggered email campaigns that drive retention and revenue. You will be the dedicated owner of a triggered email program across two iconic retail brands. You will shape how customers experience key moments in their journey, from behavior-based and transactional communications to personalized lifecycle messaging. Your work will directly influence a program expected to deliver more than 25% of total email revenue while helping improve the customer experience through smarter targeting, stronger creative, and continuous testing.
Requirements
- 2+ years of experience in email marketing, lifecycle marketing, CRM marketing, retention marketing, or ecommerce marketing
- Experience building triggered or automated email campaigns
- Experience using analytics and marketing tools such as Bluecore, Adobe Analytics, Tableau, or similar platforms
- Experience using data to identify opportunities and optimize campaign performance
- Experience with A/B testing and campaign optimization
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
Responsibilities
- Own the strategy and optimization of triggered email campaigns for QVC and HSN
- Manage campaign performance across customer journeys, using data and testing to improve engagement, conversion, and revenue
- Analyze results in Adobe Analytics, Tableau, Bluecore, and retention marketing reports to identify trends, gaps, and growth opportunities
- Partner with the Test & Learn team to develop A/B and multivariate tests across audience, timing, messaging, and creative
- Collaborate with internal and external partners to review campaign performance and act quickly when KPIs are not meeting expectations
- Improve the customer experience by delivering and relevant lifecycle communications
- Translate insights into clear recommendations that support year-over-year growth in triggered email revenue
Benefits
- competitive compensation
- paid time off
- an employee assistance program
- parental leave
- paid volunteer hours
- amazing company discounts
- health care benefits starting on day 1
- 401(k)
- tuition reimbursement benefits
- relocation assistance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
