Sr Product Owner

HealthEquity•Remote,

2d•$109,500 - $142,500•Remote

About The Position

Marketplace is a core strategic growth driver for HealthEquity and a foundational pillar of our vision to become a Healthcare Financial Operating System—a platform that empowers members with clarity, confidence, and control over their health and financial decisions. In this role, you will own the evolution of Marketplace from a feature into a scalable healthcare spend platform that drives member engagement, behavior change, and revenue growth. You will lead efforts to move members beyond simply saving healthcare dollars to actively using them—making informed, confident decisions that improve both their health and financial outcomes. You will operate with a high degree of autonomy, translating strategy into execution while partnering cross-functionally with Product Management, Engineering, UX, Marketing, Compliance, and Operations. Your work will directly influence how Marketplace drives engagement, increases utilization of healthcare dollars, and contributes to long-term enterprise growth. This role requires a product leader who can balance execution excellence with strategic thinking, scale a high-growth ecosystem, and drive measurable impact in a fast-paced, continuously evolving environment. Marketplace is a core pillar of HealthEquity’s strategy to evolve from a healthcare account administrator into a trusted healthcare financial platform that actively guides member behavior and outcomes. By delivering a curated ecosystem of healthcare solutions and integrating it seamlessly into the member experience, Marketplace enables members to better use their healthcare dollars—driving engagement, improving outcomes, and unlocking new sources of enterprise value. This role is critical to scaling Marketplace into a durable, high-impact growth engine for the business.

Requirements

5–7+ years of experience in Product Ownership, Product Management, or related roles
Proven experience delivering consumer-facing digital products, ideally Marketplace, e-commerce, or Direct-to-Consumer (DTC) platforms
Experience operating across multiple teams in complex, cross-functional environments
Strong expertise in Agile and Lean product delivery methodologies
Proven ability to translate strategy into execution, including prioritization and trade-off decisions
Strong data-driven mindset with experience in analytics, experimentation, and performance optimization
Exceptional stakeholder management, communication, and collaboration skills
Ability to operate independently and drive alignment across diverse teams
Experienced with AI product management tools, including standard prompt engineering and prototyping

Nice To Haves

Experience in healthcare, fintech, or other regulated industries preferred
Experience with HSA/FSA or healthcare financial products
Familiarity with tools such as Azure DevOps, Aha!, Figma, and product analytics platforms
Experience with personalization, recommendation engines, or data-driven customer experiences
Experience leveraging AI tools to support product workflows including Microsoft Copilot, Claude.ai, Claude Code etc
Certified Scrum Product Owner (CSPO) or similar Agile certification

Responsibilities

Translate Marketplace strategy into a prioritized product backlog and executable delivery plans aligned to enterprise growth goals
Own Marketplace as a curated healthcare spend platform, including partner ecosystem, product catalog, and end-to-end member experience
Partner with Product Management to define roadmap, success metrics, and release strategies
Drive member behavior change by enabling smarter use of healthcare dollars across spend, save, and invest journeys
Optimize Marketplace performance across key funnel metrics (discovery, engagement, conversion)
Partner with analytics and marketing teams to define KPIs and continuously improve outcomes through experimentation and insights
Support Marketplace’s role in increasing engagement and long-term member value
Expand and optimize the Marketplace ecosystem, including categories, partners, and offerings aligned to evolving member needs
Ensure seamless integration of Marketplace into core member journeys and platforms (web and mobile)
Partner on personalization and recommendation capabilities to deliver relevant, eligibility-aware experiences
Own and manage the Marketplace backlog, ensuring alignment to highest-value outcomes and strategic priorities
Translate product requirements into well-defined epics, features, and user stories with clear acceptance criteria
Lead backlog refinement, sprint planning, and prioritization to support predictable, high-quality delivery
Partner closely with engineering teams to deliver scalable, reliable, and performant solutions
Serve as the primary liaison across Engineering, UX, Marketing, Compliance, Operations, and other stakeholders
Drive alignment on priorities, trade-offs, and delivery plans across multiple teams
Support end-to-end go-to-market coordination, including product launches, communications, and operational readiness
Design and deliver solutions that improve self-service capabilities and reduce reliance on support channels
Ensure Marketplace experiences are intuitive, accessible, and aligned to delivering a world-class consumer-grade experience
Leverage AI tools (e.g., Microsoft Copilot, Claude) to accelerate product discovery, requirements development, and documentation
Apply human-in-the-loop validation to ensure quality, accuracy, and compliance of AI-assisted outputs
Mentor Product Owners and Business Analysts, promoting best practices in backlog management and delivery execution
Drive consistency in Agile practices and enable continuous improvement across teams