Sr. Product Marketing Manager

NetApp, Inc.•Durham, NC

1d•Hybrid

About The Position

As a Senior Product Marketing Manager (PMM) at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market orchestrator. You will own messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes. We are growing hiring multiple positions to support our diverse industry-leading portfolio. You may support several of our cross-functional product marketing requirements. Experience and expertise with one or more of these areas is preferred but not required. AI: You will assist in demonstrating NetApp's unique and differentiated solutions to deliver AI-ready data, and help build partnerships across the AI ecosystem. Cyber-Resilience: You will help market the most secure storage on the planet, and demonstrate the differentiated value of the governance and classification capabilities built into the NetApp Data Platform. NetApp Data Platform: You will assist in positioning and evangelizing the leading enterprise-grade hybrid multi-cloud data platform. Storage-as-a-Service: You will support the ongoing growth of our Keystone hybrid cloud Storage-as-a-Service subscription. Customer Success: You will position and message our leading Support & Professional Services offerings. Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office.

Requirements

8+ years in a product marketing role within an enterprise technology or cloud solutions company.
Strong storytelling and messaging capabilities.
Deep understanding of buyer personas, customer journeys, and competitive landscapes.
Ability to bridge technical concepts with business value.

Responsibilities

Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.
Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy.
Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
Solutions Marketing: Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs. Translate technical capabilities into business-value narratives and architectures.
Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.