Sr. Manager, Product Marketing

AXS•Scottsdale, AZ

3d•$117,000 - $126,000•Hybrid

About The Position

The Sr. Manager, Product Marketing will lead the planning and execution of product marketing initiatives for AXS products. This role is responsible for driving strategic B2B marketing efforts, executing go-to-market plans, creating compelling marketing content, and facilitating cross-functional collaboration. The Director of Product Marketing will work closely with leadership and various departments to develop and implement integrated content distribution strategies, enhance sales enablement, and optimize the sales funnel to increase market share and drive product adoption.

Requirements

BA/BS Degree (4-year) (Advanced Degree Preferred) MBA preferred
6-8 years of business experience in the live entertainment space, Ticketing, or Concert Promotion
2+ years Product Marketing Management with proven experience in successfully launching and marketing products
2+ years leading and managing cross-functional teams
Strong knowledge of the live event ticketing, promotions, and venue operations industries
Strong knowledge of B2B SaaS and/or B2C marketplace products, with the ability to quickly grasp complex technical concepts and translate them into customer-centric messaging
Strong leadership and cross-functional collaboration skills
Exceptional written and verbal communication skills, with the ability to write short and long-form product messaging
Strong analytical and problem-solving skills
Strong strategic thinking and planning skills
Strong PowerPoint / presentation skills, given the variety of audiences needed to influence
Solid understanding of product positioning and messaging
Extensive experience of guiding, coaching, and driving teams to deliver outcomes.
Team player who enjoys working in a high achieving, environment
Expertise in integrated content distribution strategies
Proficiency in marketing automation and CRM tools
Strong understanding of the technology and software industry

Responsibilities

Drive Strategic B2B & B2C Product Marketing Initiatives: Develop and implement comprehensive strategies, frameworks, and roadmaps to enhance AXS's outbound product marketing efforts.
Product Taxonomy Development: Create and maintain a comprehensive product taxonomy to ensure consistent categorization, alignment, and expansion of AXS' products and features
Clarify Product Positioning: Develop clear and effective product positioning and messaging for AXS's suite of core products and services, emphasizing the value delivered to fans and clients.
Execute Go-To-Market Plans: Develop and execute go-to-market plans for key AXS product releases, ensuring successful launches and market adoption.
Product Knowledge Campaigns: Implement an integrated approach for content distribution, utilizing internal collateral, social media, email campaigns, the AXS B2B solutions site to drive client and fan product knowledge and adoption
Craft Compelling Marketing Content: Create impactful data-driven product marketing materials, including case studies, whitepapers, industry thought leadership articles, and more to elevate AXS's value proposition in the industry.
Facilitate Cross-Functional Collaboration: Lead and coordinate with various departments, including Product, Design, Business Development, Account Management, Sponsorship, and Data, to establish a seamless workflow for creating and distributing product marketing materials.
Bridge Product, Sales, and Account Management: Work directly with the business leaders to craft a cohesive story for B2B sales and renewals that effectively highlights AXS products and services.