Sr. Product Marketing Manager

UpKeep•Los Angeles, CA

1d•Hybrid

About The Position

The Product Marketing Manager is a product champion, storyteller, and strategist who thrives at the intersection of customer insight, technology, and go-to-market execution. In this role, you’ll be responsible for driving the awareness, adoption, and success of UpKeep’s growing portfolio of products with an emphasis in our AI-powered capabilities. You’ll develop deep expertise in our customers, products, and market landscape to influence product strategy, craft crisp positioning, and orchestrate impactful launches. Partnering closely with Product, Sales, Marketing, and Customer Success teams, you’ll ensure the organization is equipped to build, market, sell, and support new and existing features leveraging AI to redefine how maintenance is done. This role requires a mix of creativity and execution. You’ll write messaging and build assets that bring products to life, while staying hands-on with experimentation, iteration, and market feedback. The ideal candidate is curious, agile, AI-savvy, and excited to move fast in a collaborative, cross-functional environment. This is an in-office role based in Los Angeles, with an expectation to be in office three days a week.

Requirements

Bachelor's degree
4+ years of experience in product marketing in B2B SaaS
Proven experience launching products or features and connecting those efforts to measurable business outcomes (pipeline, win rate, ACV)
Strong writing, storytelling, and asset creation skills—you know how to bring positioning to life quickly
Demonstrated ability to collaborate cross-functionally and drive alignment between teams
Comfort with ambiguity, pace, and experimenting with new tools and processes
Enthusiasm for AI—whether you’re fluent or learning, you embrace it as a lever for speed, clarity, and innovation

Nice To Haves

Experience in product-led growth (PLG) environments is a plus

Responsibilities

Partner with Product to shape go-to-market strategy and lead full-cycle launches for new features and products—especially those infused with AI
Develop differentiated positioning and messaging that resonates across personas, use cases, and verticals
Own the creation of enablement materials for Sales and Customer Success—pitch decks, one-pagers, objection handlers, battlecards, and more
Collaborate with Demand Generation and Growth Marketing teams to inform and support campaign strategy through product and customer insights
Act as the voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research to inform messaging and strategy
Monitor competitive landscape and emerging market trends to maintain a strong POV and deliver actionable market intelligence
Refine and socialize personas, use cases, and customer journeys to ensure our messaging aligns with real-world needs
Contribute to internal alignment by equipping teams with tools and training to understand, position, and deliver value from our product suite
Leverage AI tools to experiment, streamline processes, and accelerate go-to-market execution
Lead UpKeep’s competitive intelligence program and collaborate with GTM teams to sharpen positioning and win more deals