Sr Product Marketing Manager

CareerPlug

4d•Remote

About The Position

CareerPlug empowers teams to grow by making it easier for clients to hire and develop the right people. We provide innovative recruiting and HR software for over 60,000 growing companies, solving the critical problem of hiring and retaining the right talent. Our vision is to lead in this space, and our next stage of growth will be powerful, propelling us toward significant business and mission milestones. We believe people are the heart of our business and are committed to building one of the best places to work, focusing on purposeful hiring, meaningful development, and living our core values. CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team, with leadership dedicated to creating a safe, welcoming, and inclusive environment.

Requirements

5 years in B2B SaaS product marketing with demonstrated ownership of GTM strategy and execution
Strong writer with samples or a portfolio that demonstrates clear, audience-aware product writing
Experience owning competitive intelligence, tracking, synthesizing, and activating it in positioning and messaging decisions
Demonstrated experience translating product capabilities into customer-facing content (blog posts, web pages, sales enablement, case studies)
Ability to independently pull and interpret marketing and product performance data, such as customer engagement, usage metrics, content performance, competitive signals, and use it to improve creative decisions
Experience contributing to and shaping positioning and messaging decisions, as well as executing them
Comfort working in modern marketing and design tooling (e.g., Asana, HubSpot, Figma, Loom, Canva) and a willingness to learn what you don’t know
Experience interviewing customers and turning their stories into usable assets
Ability to manage multiple launches and content workstreams simultaneously without dropping details

Nice To Haves

Familiarity with the franchise industry, either as a marketer who has worked with franchise brands or through direct experience in franchise systems
Experience marketing to two-sided or multi-stakeholder audiences (platforms, marketplaces, or software with both a buyer and an end user)
Background in or exposure to HR tech, workforce management, or recruiting software

Responsibilities

Shape and execute a go-to-market strategy
Own GTM strategy for product launches and decide how to bring a feature to market, define the narrative, segment the audience, set success metrics, and coordinate cross-functional readiness
Apply CareerPlug’s tier framework and contribute to decisions about what level of launch a feature warrants
Track launch performance and use what you learn to improve the next one
Translate positioning into feature-level messaging
Take CareerPlug’s established brand positioning and operationalize it at the feature, integration, and product update levels
Contribute to positioning decisions and not just execute what’s handed to you
Build the talk tracks, customer outcomes, and language that the rest of the company uses to talk about features
Pressure-test feature messaging with sales and partner-facing teams to make sure it works in real conversations
Own competitive intelligence and market research
Actively track the competitive landscape, what competitors are shipping, how they’re positioning, and where we’re differentiated
Synthesize customer research, sales feedback, and market signals into clear positioning and messaging implications
Bring competitive and market intelligence into product and GTM conversations, not just marketing ones
Write product content that inspires prospective and current customers
Author GTM blog posts for product launches and integration announcements
Write product page copy, plan and pricing page copy, integration page copy, and feature page copy
Draft customer-facing emails for product updates, in partnership with the Director of Marketing
Build a consistent customer story practice
Surface, capture, and turn customer experiences into case studies and shorter-form stories
Make sure customer stories show up across product pages, sales enablement, social channels, and announcements
Maintain a current library segmented by industry, franchise size, and use case
Own product-related sales enablement
Keep our demo environment ready for prime time
Maintain a demo environment that is always current, clean, and ready for sales calls, webinars, screenshots, and product content
Establish and follow a refresh cadence so the environment never falls behind the product
Contribute to email programs and webinars owned by other teams
Provide product-accurate copy, screenshots, customer quotes, and feature talk tracks to the email programs owned by the Director of Marketing
Provide demos, screenshots, and feature explanations for webinars owned by other teams
Over time, build a product-led webinar program: feature-specific best practice demos that show customers how to achieve specific outcomes using CareerPlug