Sr. Product Marketing Manager

Salesforce•Seattle, WA

19h•Hybrid

About The Position

Salesforce is looking for a Senior Manager, Product Marketing – GTM & Field Activation to join the Agentforce Sales Go-to-Market team. This is a high-impact, cross-functional role at the intersection of product, sales, and field enablement. You will own the development and execution of GTM programs, sales plays, and field activation strategies that drive pipeline, seller productivity, and revenue growth for the Sales Cloud business. This role sits within the Go-to-Market & Field Activation team and requires a seasoned marketer who can operate strategically while rolling up their sleeves to execute. You'll work closely with Product Management, Sales, Revenue Enablement, Corporate Strategy, and Regional Marketing to ensure the field is always equipped, aligned, and activated.

Requirements

5+ years of experience in product marketing, GTM, sales enablement, or a closely related field — ideally within enterprise SaaS or cloud software
Proven track record of designing and executing GTM programs and sales plays that demonstrably impact pipeline and revenue
Deep understanding of B2B sales motions, buyer journeys, and how sellers engage customers across the funnel
Experience in CRM, Sales Technology, Revenue Technology or adjacent categories strongly preferred
Exceptional storytelling and messaging skills — ability to distill complex product capabilities into crisp, compelling narratives for diverse audiences
Strong program management skills with the ability to manage multiple workstreams simultaneously across a matrixed organization
Data-driven mindset: comfortable defining KPIs, analyzing performance data, and using insights to optimize programs
Outstanding written and verbal communication skills; experience presenting to executive audiences
Collaborative leader who thrives in fast-paced, high-growth environments
Demonstrated ability to lead cross-functional programs and influence without authority
Experience mentoring or managing team members, with a bias toward developing talent
Track record of operating with autonomy and ownership at the Senior Manager level

Responsibilities

Lead end-to-end GTM planning and execution for Sales Cloud/Agentforce Sales priorities, including new product launches, feature releases, and key selling moments
Develop integrated GTM frameworks — including audience segmentation, messaging architecture, value propositions, and competitive positioning — that translate product capabilities into field-ready programs
Partner with PMM and Product Management to deeply understand the roadmap and translate it into compelling narratives and sales assets
Design, build, and execute sales programs and plays that equip sellers to win across key segments, personas, and competitive scenarios
Create and maintain high-impact sales tools: pitch decks, battle cards, objection handling guides, demo scripts, ROI tools, and one-pagers
Drive field activation strategies aligned to selling motions across segments (Commercial, Enterprise, Global Accounts)
Lead cross-functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities
Develop and deliver enablement content and programs in partnership with Revenue Enablement — including launch kits, training materials, and certification programs
Define success metrics for enablement and activation programs; track adoption and iterate based on field feedback and performance data
Serve as the GTM lead and primary PMM partner for Sales Cloud field-facing programs, aligning stakeholders across Product, Sales, Enablement, and Demand Generation
Influence without authority across large, matrixed organizations to drive alignment and execution
Present GTM strategies and program results to senior leadership