Sr. Product Marketing Manager

Tropic

1d•$148,000•Remote

About The Position

We’re looking for a Senior Manager of Product Marketing to continue to build and own our product marketing function at Tropic. This is a high-impact, team-of-one role reporting to senior leadership, where you’ll define how we bring our product to market and how we communicate its value. You’ll sit at the intersection of product, marketing, and revenue owning our positioning, messaging, and go-to-market strategy to drive awareness, pipeline, adoption, and growth. You’ll shape how we tell our story in a rapidly evolving category, helping customers understand how Tropic enables them to save time and money while bringing more control and visibility to their spend. This role is ideal for someone who thrives in a fast-moving environment and is excited to both define strategy and execute, strengthening the product marketing foundation while directly influencing company growth.

Requirements

5+ years of product marketing experience in B2B SaaS, ideally in a high-growth or early-stage environment where you’ve owned significant scope.
Demonstrated success owning positioning, messaging, and go-to-market strategy that drove measurable business impact (e.g., pipeline growth, improved conversion, increased adoption, or win rates).
Deep customer empathy and the ability to translate complex products into clear, compelling narratives for a range of audiences, from practitioners to executives.
Strong cross-functional operator who can lead through influence, manage complex projects, and align stakeholders across product, marketing, and revenue teams.
Experience building sales enablement and working closely with sales to support both new business and expansion opportunities.
Analytical and strategic thinker who uses data, market insights, and experimentation to refine messaging and improve performance.
Exceptional written and verbal communicator with a high bar for clarity, quality, and craft.

Responsibilities

Own and evolve Tropic’s product positioning, messaging, and category narrative, clearly articulating how we help customers save time and money, and differentiating us in a crowded and evolving market.
Lead end-to-end go-to-market strategy for new products and features, aligning product, marketing, sales, and customer teams to drive successful launches, adoption, and revenue impact.
Deeply understand our customers, segments, and buyers by regularly engaging with prospects and customers, translating insights into sharper messaging, stronger GTM strategies, and product feedback.
Partner with demand generation and content teams to drive pipeline growth and improve conversion across the funnel through compelling narratives for on (website) and offline (events/webinars) tactics and targeted campaigns.
Enable sales and customer-facing teams with clear, high-impact materials (e.g., decks, one-pagers, competitive insights) that improve win rates, accelerate sales cycles, and support expansion.
Own competitive intelligence, market insights, and contribute to pricing and packaging strategy to ensure Tropic continues to win and grow in the market.
Drive product adoption and expansion by identifying key value moments and shaping how we educate and communicate product value to customers.