Sr. Manager, Product Marketing
About The Position
Pelago is the world’s leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum. Pelago's suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse. Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen! Overview of the Role: Pelago is looking for a strategic and hands-on Senior Manager of Product Marketing to own the connective tissue between product and our commercial teams. This person will be one of Pelago’s leading storytellers, responsible for defining how Pelago’s solutions are positioned in the market and ensuring our sales, partnerships, and customer teams have the narratives, tools, and insights they need to win. This role sits at the center of product, marketing, and revenue — translating clinical innovation and product capabilities into clear stories that resonate with employers, health plans, and consultants. You’ll partner closely with Product, Sales, Clinical, and Marketing leaders to shape our product narrative, support launches, and maintain strong competitive intelligence. The right person for this role understands that great product marketing blends analytical rigor, storytelling, and strong commercial instincts — and knows how to balance AI-enabled efficiency with human judgment when developing insights, messaging, and enablement. This is a hybrid role with a high-collaboration rhythm (4 days/week in our NYC office).
Requirements
- 6–10 years of experience in product marketing, strategy, or go-to-market roles.
- Experience building positioning, messaging frameworks, and sales enablement materials.
- Strong storytelling skills and ability to translate complex ideas into clear narratives.
- Experience developing competitive intelligence and market insights.
- Comfort working cross-functionally with product, clinical, and commercial teams.
- Proficient in Google Slides / PowerPoint.
- Experience using AI tools to enhance research, productivity, and content development.
- Genuine curiosity about healthcare innovation and how emerging technologies can improve outcomes and access to care.
Responsibilities
- Own Product Positioning & Narrative: Define positioning and messaging for Pelago’s solutions and new product capabilities. Translate complex clinical and product innovation into clear value propositions. Develop messaging frameworks and narrative arcs that help buyers understand Pelago’s differentiated value.
- Lead Product Launch & Go-to-Market: Partner with Product and Commercial leaders to plan and execute launches for new features and offerings. Ensure GTM teams have the messaging, assets, and enablement required for successful launches. Align product storytelling across sales materials, campaigns, and partner communications.
- Enable Sales & Partnerships: Build and maintain core sales enablement materials including pitch decks, battlecards, messaging guides, and product briefs. Equip Sales, BDR, Partnerships, and Customer Success teams with tools that strengthen commercial conversations. Identify where messaging gaps exist and proactively close them.
- Drive Competitive Intelligence: Monitor the behavioral health, digital health, and employer benefits markets. Develop competitive battlecards and insights that help Pelago stand out in buyer conversations. Surface trends and insights that inform both product strategy and marketing narrative.
- Act as Product–Commercial Connective Tissue: Partner closely with Product, Clinical, Marketing, and Commercial teams to ensure alignment on product story and market positioning. Bring customer and market insights back into product conversations. Help ensure internal teams have a consistent understanding of Pelago’s value proposition.
- Apply AI Thoughtfully: Use AI tools to accelerate research, synthesis, and content creation where helpful. Balance automation with human judgment and taste to ensure messaging remains thoughtful, credible, and differentiated.
Benefits
- Generous and meaningful equity package
- Full Medical, Dental, & Vision coverage
- 401k Plan
- Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
- Paid maternity, paternity & new parent leave
- Flexible working environment
- Annual Learning and Development stipend to support continued learning and career development
- Wellness Reimbursement Program
- Access to Reproductive & Family Planning Care
- Substance Use Support for employees and family members
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
