Sr Product Marketing Manager- Device Insurance Segments

T-Mobile • Bellevue, WA

5d

About The Position

The Sr. Product Marketing Manager for Home Tech Insurance will lead strategy, positioning, and commercial performance for a key revenue-driving product within T-Mobile’s Home portfolio. This role owns the end-to-end product marketing lifecycle — from vision and value proposition development to go-to-market strategy and in-market optimization — ensuring strong customer adoption, revenue growth, and differentiated market positioning. This leader partners closely with Product, Insights & Analytics, GTM, Sales, Finance, and external partners to translate customer needs and industry trends into compelling propositions and scalable growth strategies. They will define target segments, shape messaging architecture, influence roadmap priorities, and deliver integrated marketing plans that drive measurable business outcomes. Success in this role requires a strategic, growth-oriented thinker who thrives in ambiguity and can build from concept to commercialization. The ideal candidate combines strong business and financial acumen with deep consumer empathy, leveraging insights to inform positioning, pricing, packaging, and channel strategy. They are equally comfortable shaping executive-level strategy and diving into performance analytics to optimize results. This role demands exceptional cross-functional leadership, structured problem-solving, and executive-ready communication skills. A test-and-learn mindset, bias for action, and ability to operate with speed and accountability will be critical to delivering innovative Home Tech solutions that elevate the customer experience and accelerate growth.

Requirements

• Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
• Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
• 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
• Go-to-market Strategy : Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
• Customer Segmentation & Insights: A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus. The ability to use consumer insights to develop segment-specific solutions and compelling value propositions to solve customer pain points (Required)
• Customer Experience Management: Extensive customer interaction experience and customer success storytelling (Required)
• Communication Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)
• Project Management Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)
• UX & Digital Flows: Experience working on UX, designs and digital flows (Required)
• Channel Management : Deep understanding of how retail and assisted channels operate and how to drive performance in the same ( Required)
• Build Cross Functional relationships (required)
• At least 18 years of age
• Legally authorized to work in the United States

Nice To Haves

• Consumer Technology : Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products. ( Preferred)
• Product Management : Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life. (Preferred)

Responsibilities

• Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
• Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
• Engage with product, technical and other teams on validating feasibility
• Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.
• Collaborate to build effective sales tools, training materials, selling pitches, FAQS, rep compensation plans etc that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts.
• Partner with digital, base and vendor teams to develop end 2 end customer journeys
• Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders and performance manage the channels
• Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins.
• Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
• Also responsible for other Duties/Projects as assigned by business management as needed.

Benefits

• Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role.
• Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.
• medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.
• eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level